David Morris Group – Define Your Marketing: Hybrid Plan – Sphere of Influence and Targeted Marketing | 2 Channels

Description

Define Your Marketing: Hybrid Plan – Sphere of Influence and Targeted Marketing | 2 Channels – See David Morris Group Plan for Details $820 set-up fee and $725/mo

To succeed in marketing, you must know where you are, where you are going, and how you are going to get there. In short, you must DEFINE your journey, and when we define your journey, we create a roadmap strategy to success. Let’s review the necessary steps in the process:

Identify Your Target Audience

“Everyone buying or selling” is not an answer that brings success. Successful marketing only works when you use the RIGHT content aimed at the RIGHT audience. Millennials don’t need to know about how to retire. Let’s identify who it is you are speaking to.

Identify the Best Media for Messaging

Note the HOW of getting there. Your target audience may be best reached on one or two media channels rather than another. Understanding the best media choices help you make an informed decision about where to place your message. For example, print, digital, social, email marketing, and more.

Audit, Then Enhance Platforms

Once your audience and platforms are identified, it’s essential to be sure that your platforms complement your message and endear your audience. If your message is aimed at people moving into the area, but you’re targeting sellers, a quick tweak to your social media channels will improve your targeting.

The Audit helps identify items that can be enhanced and refined to further your message. An analysis of the Audit allows us to create an Audit Report that outlines:

1. Branding recommendations
2. Image revisions
3. Content refreshment or additions
4. Wordsmithing to refine your messaging
5. Suggested Keywords and Hashtags
6. Calls-to-Action that match your messaging, audience, and the desired actions for your audience

Intentional Marketing With a Content Calendar

A thoughtfully-planned Content Calendar details content that is aligned with your audience and message, based on best practices in the marketing industry. It also keeps all parties on track with what and when items are needed. The Content Calendar uses the Audit Report as a Plan of Action, outlining salient topics each week and month.

Showcase Knowledge and Improve Search Through Blogs

The value to your audience is your humanity: your knowledge, expertise, and ability to help others person-to-person. How (see, that word keeps coming back) do you communicate those values to your audience? The answer is more straightforward than you might think. Blogs. Not only do you demonstrate your unique expertise through blogging, but you also strategically improve your website’s search engine optimization (SEO), or how well (or often) you appear in keyword searches on Google.

Monthly TouchPoints to Keep You Involved and Informed

You have a huge role to play as we strategically Define Your Marketing. YOU are the expert, and it’s OUR job to dive into your expert brain and share your story of helping others. Each month, our Creative Team will deliver blog and social media topics for you to either approve, append or provide insight. We take care of everything else.

Monthly Targeted Email Marketing Campaign

We love monthly newsletters. But don’t just picture bland, unattractive newsletters of yesteryear. No, thanks.

At Agent Operations, we take email newsletters next-level by doubling down on high-quality, hyper-local, and highly customized content. It may seem like an obvious marketing tactic, but newsletters are an EXCELLENT way to stay in front of your Target Market at large. Think REFERRALS. Think MORE BUSINESS. Tap into the ultimate lead source – the people who know and LOVE you AND your targeted audience.

But, remember, we’re walking a very DEFINED journey. A monthly email that has messaging aimed at a specific segment of your audience with a specific, well-targeted message puts your message on steroids. For example, think of that client in her mid-20’s that bought a home 5-10 years ago… Could she be thinking about a move? And what better professional to select than an agent who is providing incredibly valuable information about the journey she’s considering?

Positioning you as the effortless solution to her problem and the guide for her journey…that, my friends, is great marketing.

To be positioned as an effortless solution, you must first know where you are, where you are going, and how you are going to get there. Let us help you DEFINE your journey, and we’ll create a roadmap strategy to success together.

Hybrid Plan Pricing

Initial Investment: $750 ($900 in Value)
Add $50 for each Additional Platform Above 7

Monthly Investment: 2 Social Media Channels: $865/mo
3 Social Media Channels: $925/mo
4 Social Media Channels: $975/mo
For each additional channel, add $25/mo

Phase 1: 

Basic Set-Up: 30-Minute Coaching Call for Marketing Strategy
Audience Survey with Professional Recommendations
Audit Reporting to ID Niche Audience, Platforms, Best Practices

60-Minute Coaching Call for Marketing Strategy

Audit and Enhance Platforms | up to 7 platforms (4 social + Zillow, Trulia, REALTOR.com). Recommended social: LinkedIn, Facebook, Google My Business, and Instagram.* 

Phase 2: 

Roadmap to Success, Custom Content Calendar

Kickoff:

Monthly and Weekly TouchPoints

Phase 3:

Premium Plus Targeted Social Media Management Plan
(required; 4 posts/wk, 2 channel-minimum)

Custom Social Media Plan: 2 Channels: $270/mo – 4 posts/wk + 1 custom/wk
3 Channels: $330/mo – 4 posts/wk + 1 custom/wk
4 Channels: $380/mo – 4 posts/wk + 1 custom/wk

6 Blogs/mo with Targeted Topics (up to 500 words/ea)

Monthly Email Marketing Campaign with Targeted Marketing

Monthly Social Media Analytics Reporting with Recommendations