In a highly saturated real estate market, finding your edge over the competition can seem challenging. The truth of the matter is that you simply can’t target every single home buyer and seller – at least if you want to be successful in your real estate endeavors. The idea of niche marketing is not a new one, especially in our industry, but it remains a compelling way to boost sales and develop your business.
So, why doesn’t every real estate agent and brokerage utilize niche marketing? The short answer is that niche marketing is daunting to many new professionals. It takes a lot of upfront effort, a great understanding of the market, and deep insight into your strengths as an agent. It can seem fruitless at the beginning when the market is moving so quickly; however, once you find a niche, the results will amaze you.
Targeting a niche audience is common practice with all avenues of marketing and is proven to be effective.
Finding Your Real Estate Niche
Developing your real estate niche is simple. Ask yourself where you’ve been successful in real estate, and why. While this may seem like a complex question to answer, the answer should be simple. The answer lies in your strengths as a real estate professional, where your ability to close deals shines, and why you got into the business in the first place. Answering this question may take some time if you haven’t worked with niche marketing or digital marketing before, but this first step in the process is the most essential.
If you have questions about this process or are curious about how our real estate marketing agency can help you navigate this vital step, feel free to reach out to our professionals at Agent Operations!
Because niche marketing is well-known for its effectiveness in real estate, there are several commonly explored niches that you can use to get started in this process.
Common Real Estate Niches
- By Geographic Region (e.g., Town, City, County)
- By Street or Neighborhood
- By Type of House (Suburb Home vs. Big City Apartments)
- By Price Range (Affordable Housing vs. Luxury Mansions)
- By Age Group (First-Time Buyers vs. Senior Empty-Nesters)
Marketing To Your Niche
Now that you’ve identified your niche, it’s time to create a marketing plan to target this audience. For instance, if you’ve chosen first-time home buyers as your target market, consider these individuals’ headspace. What are they thinking about as they navigate the market? What do they need from a real estate agent? With these questions in mind, you already have a leg up on the competition and are ready to market to these individuals!
The next step: create content to market your services to this niche audience. Brainstorm high-value content pieces that solve key problems for this niche. Become a wealth of information for your audience through insightful social media posts, detailed blogs, and a killer website with cohesive branding. Contact our marketing experts at Agent Operations to help you define your niche, create a powerful marketing plan, and establish you and your real estate business at the top of the market!