We’re nearing the end of fall and entering a new time of the year that is rich with opportunities for real estate agents - the holiday season! Whether you’re an avid community volunteer or looking to spruce up your marketing with holiday cheer, we have some fantastic tips, tricks, and ideas to help your holiday marketing strategies flourish this season. Don’t Go Generic With Thanksgiving...
Not hearing back from a client you’re actively working with can make you question everything you’re doing, but it doesn’t mean your relationship with them needs to be over for good. We’ve all had situations where you’re working with a client and think it’s going great, only for them not to call you back or not show up to a showing (after you reminded them of the day and time a million...
In real estate, your clients are your lifeline to success. Without them, your business doesn’t grow, and your goals can’t be achieved. Whether you’re just starting out or you have been in the real estate business for years, it’s important to build your SOI, nurture it, and continue to help it grow. Your SOI is one of the main ways to obtain referrals, which not only means more deals closed and...
It’s crucial to get crystal clear about your marketing and about your marketing message. Ask yourself these three questions to make sure your real estate marketing is on point: Do your customers actually KNOW what you’re selling?hint: it’s not only real estate… Do your customers know what problems you solve for them?hint: you are the guide. Do your customers understand how they can...
Beat your competitors by being compassionate to those you serve. Nothing can replace person-to-person relationships. Build relationships and consistently care about the well-being of your customers, and others will be inspired to work with you. Have a real estate marketing question? Reach out to our Team...
Selecting the right image to convey your message and capture the attention of your target market can make or break your marketing piece or online profile. 84 percent of all marketing communications are visual, whether it be a listing package, social post or even a professional photo for your online profile. Tailoring your image to fit the message you are trying to convey can be tricky. For example,...
With an appropriate social media marketing strategy, you can drive results for your commercial real estate business. But there’s a right way to do it, there’s a wrong way to do it, and it’s not as simple as posting to Facebook every day and waiting for the phone to ring. In this blog, we’ll shine a light on the most effective social media strategies for our commercial real estate friends....
Today, we're covering high-impact, low-cost marketing tactics. Two of the most effective marketing tactics include getting client reviews and taking a photo with your clients at closing. Think of reviews, testimonials, and photos with clients as marketing GOLD. There are many marketing choices out there, and these are some of our top recommendations. And they're among the least expensive! What's more?...
In today's fiercely competitive online mediums, there's no shortage of potential ways to market real estate. However, like any other online marketing discipline, getting in front of the right customers is more and more difficult. As real estate agents and homeowners realize their steep uphill battle, they turn to professionals to assist them in this highly complex and convoluted field of online...
There are many effective ways to connect with your sphere of influence, but you must have a plan. Today we’re sharing the Agent Operations’ 3-Point SOI Communication Plan: Send something every month to your sphere of influence. It can be an email newsletter, a hand-written card, a print newsletter, holiday cards, or whatever you enjoy sending. Just make sure it goes out each month like...