In a crowded real estate market where agents are constantly trying to stand out, keeping your marketing on brand is the key to building client loyalty and staying top of mind. Your brand helps differentiate you from other real estate agents and tells the story of what your business does and what it stands for. While many think their brand is just a logo and colors, it’s so much more than that....
The one constant in life is that things are ever-evolving…ever-changing…and the only way to survive and thrive is to roll with the punches. As real estate agents get used to the “new norm” regarding agent compensation (now also known as the “cooperation fee”), we argue that now, more than ever, you should be communicating your value as a real estate professional. In this blog, we’ll dive...
The real estate market is constantly changing, but one thing has always remained constant: listings are the name of the game. With recent changes in the real estate world and interest rates declining, many real estate agents are focusing more on listings than ever before, making the competition greater than ever! So, how do we get these coveted listings? By doing the one thing you’ve probably been...
Creating and building a business from the ground up is no small feat. It takes a lot of hard work, perseverance, and putting the right things in place to get the awareness you need to succeed. But where do you start? Start with the basics: focus on your why, and then tell the world about it! This leads us to these three key marketing pieces: mission and vision statements, portfolios, and bios. Let’s...
Homebuyers are finding their perfect homes in various ways, including real estate websites, social media, open houses, and more. While the way homebuyers search for homes is based mainly on personal preference and comfortability, age demographics can also play a part. Wondering what marketing strategies are worth your time and marketing dollars? Identifying your target audience and their demographics...
Many real estate agents see open houses as just going and sitting at a listing for a few hours, but with some time and effort, they can be highly worthwhile for you and your business. With the right strategy and scripts, you could gain new clients you wouldn’t otherwise have. Here are a few tips on how to make the most out of your open house. Do Your Research When hosting an open house, you...
Do you ever have those days when there just isn’t enough time to get everything done? Life as a real estate agent means lots of busy days of multitasking and trying to be in multiple places at once. While it might seem like you can’t do it all, working on your time management and following these four tips will help you start to cross some tasks off of your endless to-do list! Let’s dive...
When it comes to real estate marketing, it’s important to cover your bases and market your property across multiple marketing avenues to ensure your property reaches the highest number of people (and potential buyers) possible. From social media posts to printed brochures and everything in between, there are many ways to market your property effectively! At Agent Operations, we’ve developed an...
Standing out as a real estate agent, or even as a brokerage, is vital in the current market. Whether you are just starting out or a seasoned professional, becoming a top-producing agent requires some creativity and exceptional marketing tactics. With these strategies in place, generating buyer leads will become a streamlined process and quickly set you apart from the rest of the real estate...
With an ever-changing market and an industry full of real estate agents, it’s important now more than ever to stand out against your competition. Many real estate agents might post on social media to stay connected, but many aren’t going the extra mile with blogs. Let’s dive into the importance of incorporating blogs into your marketing plan in the current market. Provide Value Blogs can...