With the world of real estate constantly changing throughout the years, it will come as no surprise that its marketing strategies are also expected to shift in 2024. As we look to the new year, it’s key to anticipate these new real estate marketing trends and prepare our strategies, content, and business plans for an influx of evolving marketing in 2024. Real estate agents who proactively embrace these...
As a real estate professional new to the industry, marketing your business and brand can seem daunting when you start out. And yes, real estate marketing is complex and involves several levels of strategy across several platforms, but the results are unparalleled. From monthly email newsletters to property marketing campaigns to a strong presence on social media, a successful real estate marketing plan...
No matter where you’re located, it can be challenging to stand out as a real estate professional against the competition. In every market, everyone is vying for the next buyer or seller, and you need to be at the top of your game. So, how can you consistently showcase the skill and talent of your brokerage and get your name out there? The answer: a compelling blend of creativity and strategic...
With any real estate market, it’s important to ensure your listings stand out against the competition. Staging is a great way to help your home stand out, and new seasons or holidays add another fun factor. Fall is a particularly fun season for staging because it brings a new level of warmth and coziness to your home that buyers are drawn to. Let’s look at a few fall staging and decor ideas to...
If you’ve been in the business for a long time, chances are you’ve had a listing on the market that wouldn’t sell, and in this current market, it’s no different. In an ever-changing market where mortgage rates are high, multiple offers are inevitable, and buyers struggle to find the perfect home, sometimes your listings sit on the market for what seems like forever. Let’s dive into a few...
Real estate postcards are an incredibly effective tool in your marketing strategies, working to expand your sphere of influence and establish your brand and business as an authority in your field. There are countless benefits to using postcards for your real estate marketing. They are inexpensive, personable, and a great way to reach new potential clients in target areas. So, how can you...
As most real estate agents know, summer is one of the busiest times of the year, with new buyers entering the market, sellers jumping on listing their properties, and overall demand rising dramatically. And this summer is no different. So, how can you utilize real estate marketing to transform your business this year? While having a focused and customized marketing plan in place is essential, some...
In this ever-changing real estate market, exploring new marketing strategies to stay connected is important. Email marketing opens a new avenue to promote your business and connect with your clients, real estate agents, and more! Here are a few email marketing campaigns Agent Operations can help you incorporate into your marketing to help you promote yourself and your business to the right...
Social media continues to be an important platform in the real estate industry. It allows you to promote yourself and your business to an audience that you otherwise wouldn’t have been able to reach. Chances are you’re probably utilizing Facebook for your business, but have you branched out into Instagram yet? Instagram reaches a younger audience and is an excellent platform for promoting...
In the current real estate market, almost all buyers (96%) are using online tools in their home searches, according to the National Association of Realtors®. The NAR also reported that for 47% of buyers, the very first step they took in their home-buying process was to look online at properties for sale, with only 18% contacting real estate agents first. So, what does this tell us? If you aren’t...