With an ever-changing market and an industry full of real estate agents, it’s important now more than ever to stand out against your competition. Many real estate agents might post on social media to stay connected, but many aren’t going the extra mile with blogs. Let’s dive into the importance of incorporating blogs into your marketing plan in the current market. Provide Value Blogs can...
We’re nearing the end of fall and entering a new time of the year that is rich with opportunities for real estate agents - the holiday season! Whether you’re an avid community volunteer or looking to spruce up your marketing with holiday cheer, we have some fantastic tips, tricks, and ideas to help your holiday marketing strategies flourish this season. Don’t Go Generic With Thanksgiving...
As a real estate professional new to the industry, marketing your business and brand can seem daunting when you start out. And yes, real estate marketing is complex and involves several levels of strategy across several platforms, but the results are unparalleled. From monthly email newsletters to property marketing campaigns to a strong presence on social media, a successful real estate marketing plan...
In a highly saturated real estate market, finding your edge over the competition can seem challenging. The truth of the matter is that you simply can’t target every single home buyer and seller - at least if you want to be successful in your real estate endeavors. The idea of niche marketing is not a new one, especially in our industry, but it remains a compelling way to boost sales and develop your...
Social media continues to be an important platform in the real estate industry. It allows you to promote yourself and your business to an audience that you otherwise wouldn’t have been able to reach. Chances are you’re probably utilizing Facebook for your business, but have you branched out into Instagram yet? Instagram reaches a younger audience and is an excellent platform for promoting...
In the current real estate market, almost all buyers (96%) are using online tools in their home searches, according to the National Association of Realtors®. The NAR also reported that for 47% of buyers, the very first step they took in their home-buying process was to look online at properties for sale, with only 18% contacting real estate agents first. So, what does this tell us? If you aren’t...
Open houses are becoming more and more popular in today’s market. Whether you have a fantastic listing in a hot up-and-coming neighborhood or a listing that has been on the market for a while, and you’re trying to attract new business, open houses are great ways to promote your listings. However, you can’t just expect to include the open house date & time in MLS and call it a day; you have to...
Visibility is one of the most critical factors in the success of a real estate business. Whether you’re hosting local events, volunteering in your community, or investing in countless open houses to get in front of new clients, we can all agree that it takes a lot to become known in the real estate world. And while digital marketing takes a real estate business to an entirely new level, visibility is...
While we’re still currently enjoying spring, school will be out soon, which means summer is just around the corner! Summertime is a great time to pull out all the stops and stand out against the competition. Let’s look at some hot marketing ideas to help promote your business this summer! Get Involved During the summer, there are a lot of local festivals, fairs, and fun events. Get...
If you want to gain more clients in a specific area, real estate farming is the way to go. When it comes to farming, there are many different techniques, but the most popular method is sending mailers. Even in the digital age that we’re currently in, farming is still a popular and effective way to build your database. Let’s dive into farming, how it works, and how it can help you increase your...