Video marketing is one of the most effective strategies for real estate agents to communicate information and engage clients in a compelling way. Unfortunately, real estate videos are sorely underutilized. Creating high-quality videos can seem too technical and out of reach for many agents starting out. For more seasoned professionals, videography can be a time-consuming endeavor that ultimately takes too...
Videos = A Great Marketing Tool Videos are a great technique for marketing your real estate business, but a professional videographer can be expensive. Our recommendation? Use your phone!Download Our Free GuideIf you want to create a professional smartphone video, there are several tips you should know, and we cover them in this complimentary download. Simply fill out the short form...
With the world of real estate constantly changing throughout the years, it will come as no surprise that its marketing strategies are also expected to shift in 2024. As we look to the new year, it’s key to anticipate these new real estate marketing trends and prepare our strategies, content, and business plans for an influx of evolving marketing in 2024. Real estate agents who proactively embrace these...
If you’ve been in the business for a long time, chances are you’ve had a listing on the market that wouldn’t sell, and in this current market, it’s no different. In an ever-changing market where mortgage rates are high, multiple offers are inevitable, and buyers struggle to find the perfect home, sometimes your listings sit on the market for what seems like forever. Let’s dive into a few...
Video: you either love it or you hate it. Regardless of your feelings, it has become a popular tool among real estate agents because it’s an easy way to connect with your audience and discuss important topics. Although it can be scary to get started with video, it becomes almost second nature once you get a few under your belt. Whether you’ve been making videos for a while and need new content...
Fall is here, which means the holidays are approaching, and it’s an opportunity to put out some fun, themed content! Take advantage of the themes as a way to celebrate the time of year. If you’re at a loss for what to create, here are four paranormal ideas to take your real estate business to the next level! Buahahahaha! Create a Halloween Themed Social Media Contest Everyone’s on social...
Social media has become an integral part of our lives for quite some time now. With the increasing amount of time people spend online, it has had a significant impact on various aspects of our daily routines. As more activities shift to the digital realm, social media's role has become even more crucial. A survey conducted by The Close, a respected real estate research resource, revealed that social...
The heart of Agent Operations is our phenomenal Team! Today, we’d like to introduce you to Sue Tomlinson, our Social Media Coordinator and Visual Artist! Sue has a passion and a gift for graphic design, and she loves helping others build their business with high-quality social media marketing. Sue has a passion for branding and visual artistry that captures each client’s vision and story. She also...
It’s the $64,000 question… How do you create a compelling and conversational email nurture (aka “drip”) campaign to get a buyer or seller lead from first interest to “ready to roll”? It’s ALL about the details. Don’t be just any agent. Be THE agent. Educate. Teach a helpful skill or share high-value information. In practice: You’ve got a list of leads on an auto-drip who may...
In today's fiercely competitive online mediums, there's no shortage of potential ways to market real estate. However, like any other online marketing discipline, getting in front of the right customers is more and more difficult. As real estate agents and homeowners realize their steep uphill battle, they turn to professionals to assist them in this highly complex and convoluted field of online...