Homebuyers are finding their perfect homes in various ways, including real estate websites, social media, open houses, and more. While the way homebuyers search for homes is based mainly on personal preference and comfortability, age demographics can also play a part. Wondering what marketing strategies are worth your time and marketing dollars? Identifying your target audience and their demographics...
When it comes to real estate marketing, it’s important to cover your bases and market your property across multiple marketing avenues to ensure your property reaches the highest number of people (and potential buyers) possible. From social media posts to printed brochures and everything in between, there are many ways to market your property effectively! At Agent Operations, we’ve developed an...
Social media: Whether you love it or hate it, the truth is, it’s not going anywhere anytime soon. While it’s a great way to connect with family members and old friends, it’s also an excellent way for real estate agents to promote their business and get more leads. Contrary to popular belief, social media doesn’t have to be time-consuming or difficult. Consistently posting a few times a week...
Video marketing is one of the most effective strategies for real estate agents to communicate information and engage clients in a compelling way. Unfortunately, real estate videos are sorely underutilized. Creating high-quality videos can seem too technical and out of reach for many agents starting out. For more seasoned professionals, videography can be a time-consuming endeavor that ultimately takes too...
Videos = A Great Marketing Tool Videos are a great technique for marketing your real estate business, but a professional videographer can be expensive. Our recommendation? Use your phone!Download Our Free GuideIf you want to create a professional smartphone video, there are several tips you should know, and we cover them in this complimentary download. Simply fill out the short form...
With the world of real estate constantly changing throughout the years, it will come as no surprise that its marketing strategies are also expected to shift in 2024. As we look to the new year, it’s key to anticipate these new real estate marketing trends and prepare our strategies, content, and business plans for an influx of evolving marketing in 2024. Real estate agents who proactively embrace these...
If you’ve been in the business for a long time, chances are you’ve had a listing on the market that wouldn’t sell, and in this current market, it’s no different. In an ever-changing market where mortgage rates are high, multiple offers are inevitable, and buyers struggle to find the perfect home, sometimes your listings sit on the market for what seems like forever. Let’s dive into a few...
Video: you either love it or you hate it. Regardless of your feelings, it has become a popular tool among real estate agents because it’s an easy way to connect with your audience and discuss important topics. Although it can be scary to get started with video, it becomes almost second nature once you get a few under your belt. Whether you’ve been making videos for a while and need new content...
Fall is here, which means the holidays are approaching, and it’s an opportunity to put out some fun, themed content! Take advantage of the themes as a way to celebrate the time of year. If you’re at a loss for what to create, here are four paranormal ideas to take your real estate business to the next level! Buahahahaha! Create a Halloween Themed Social Media Contest Everyone’s on social...
Social media has become an integral part of our lives for quite some time now. With the increasing amount of time people spend online, it has had a significant impact on various aspects of our daily routines. As more activities shift to the digital realm, social media's role has become even more crucial. A survey conducted by The Close, a respected real estate research resource, revealed that social...