Real estate postcards are an incredibly effective tool in your marketing strategies, working to expand your sphere of influence and establish your brand and business as an authority in your field. There are countless benefits to using postcards for your real estate marketing. They are inexpensive, personable, and a great way to reach new potential clients in target areas. So, how can you...
If you want to gain more clients in a specific area, real estate farming is the way to go. When it comes to farming, there are many different techniques, but the most popular method is sending mailers. Even in the digital age that we’re currently in, farming is still a popular and effective way to build your database. Let’s dive into farming, how it works, and how it can help you increase your...
In the digital age, you might think that print marketing is dead. That is simply not the case, especially when it comes to marketing for the real estate industry. Print and digital marketing work hand-in-hand to provide full coverage for a brokerage, placing your brand and value in front of as many potential buyers and sellers as possible. The power of digital marketing lies in its ability to reach an...
It can be difficult to diversify and change up what you’re used to doing, but it might be necessary for our ever-changing real estate market. To stay ahead in this market, it’s important to develop new ideas and provide new services to build additional income and generate new leads. Let’s look at a few ways to expand your business and explore new opportunities. Investment...
As much as we don’t want to admit it or hate doing it, lead generation is essential in real estate. You can’t just expect business to always fall into your lap; you have to put the work in to make it happen! We know what you’re thinking: ”I hate cold-calling. It’s the worst.” or “But, no one door knocks anymore.” However, when we talk about ‘lead generation,’ we’re not necessarily...
So many real estate agents neglect “old school” marketing strategies that involve human contact. It’s easy to connect with people online, but nothing will replace that personal touch that comes from shaking hands and talking face to face. Going back to basics will create a connection that will set you apart from the competition. In-Person Appointments If a prospective client leaves you a...
While it seems like everything has gone digital, even business cards, they’re still necessary to have printed. And we’re about to share with you how to make one for yourself! Why Business Cards Are Important A business card is a device loaded with visual clues to be reminded that you sell real estate. They are the tangible card customers will hang on to in desks or wallets. They’re...
In today's fiercely competitive online mediums, there's no shortage of potential ways to market real estate. However, like any other online marketing discipline, getting in front of the right customers is more and more difficult. As real estate agents and homeowners realize their steep uphill battle, they turn to professionals to assist them in this highly complex and convoluted field of online...