The beautiful fall season is a month for transitions, new beginnings, and celebrations of football, back-to-school, pumpkin spice, and everything nice! As a real estate professional, creating a captivating September marketing campaign across all platforms can seem daunting, but with a little help, you’ll be crafting compelling content for September and the months to come!
From seasonal holidays like Labor Day, Patriots Day, Rosh Hashanah, and Yom Kippur to the more eccentric days of recognition like Star Trek Day, National Pepperoni Pizza Day, and World Rhino Day, September is rich with iconic and unique themes that will help direct your content strategy.
Ready for some tips and tricks to refresh your real estate marketing content for September? Let’s jump right in!
Try New Social Media Hooks
Social media is one of the most trafficked channels for all industries and can be a goldmine of potential customers if utilized properly. So, how can you keep social media working FOR you and constantly creating new content? One of the best ways to refresh your social presence is by embracing the season.
Take the time to create a detailed social media calendar for the month of September by first taking note of what holidays are just around the corner. Then, you can brainstorm the best “on-brand” celebrations for these events. As a real estate professional, consider how you can personalize your remarks. A simple “Happy Fall” might not gain you a lot of traction, but a heartfelt post about what the season means to you or a “Get To Know Your Neighbors” pumpkin spice-themed breakfast hosted by yours truly could instantly skyrocket your popularity in your target audience.
Embrace Seasonal Blogs
We LOVE the fall season, and so do your clients. Let them know you’re a trusted source of information that is constantly evolving and adding new content with every passing day. With September officially starting the fall season for many, begin infusing your monthly blogs with some autumn spice! Write about fall landscaping tips, classy Halloween decorations, the best Thanksgiving recipes, fall market forecasts, and so much more.
Promote A Fall-Focused Freebie
A tried-and-true marketing tactic to build trust with your audience is by offering them something of value for FREE! It may seem counterintuitive, but a simple exchange of content for an email address can go a long way in establishing a new relationship. From fall home maintenance checklists to a bright new backyard staging guide, you can share a wealth of valuable content with your clientele.
Revamp Your Email Newsletters
Email newsletters are one of our favorite ways to engage with an audience. They are personal, exclusive points of contact with an audience that wants to hear from you! What could be better? Don’t let your newsletters fall to the wayside this season. Instead, revamp and refresh not only your newsletter content but also your newsletter template! Keep your clients engaged by exciting messaging and surprising them with every new piece of content, like fall festivals, your favorite seasonal decor, insight into the upcoming market, or a homemade fall recipe!
Take Your September Marketing To The Next Level
Ready to take your real estate marketing strategy to new heights? We would love to help! Reach out to Agent Operations anytime by sending us a message here!