Let’s face it, summer can get busy. Between back-to-back showings, family vacations, and neighborhood events, keeping your social media presence active can feel like just another item on your to-do list.
That’s where your Summer Social Media Survival Kit comes in.
This all-in-one guide is designed to help real estate agents stay consistent online without being glued to their phones. Inside, you’ll find:
✅ A ready-to-use 2-week content calendar
✅ Post prompts that build connection and credibility
✅ Tips for batching and scheduling like a pro
✅ Bonus: Easy ideas for fresh summer visuals
📅 2-Week Summer Content Calendar (Plug + Post)
Here’s a sample schedule with post prompts to keep your feeds active, personal, and real estate-relevant, even if you’re poolside with an iced coffee.
- Monday – Market Monday: Share a quick update on your local market + advice for summer buyers/sellers.
- Tuesday – Tip Tuesday: Offer a summer-specific tip (ex: staging outdoor spaces, prepping for a move in heat).
- Wednesday – Behind The Scenes: Show what a day in your life looks like right now. Think open houses, client gifts, or iced coffee runs.
- Thursday – Testimonial Thursday: Share a client review or a success story from a recent sale.
- Friday – Feature Friday: Highlight a listing, a local small business, or a community event.
- Saturday – Summer Snapshot: Post a photo of something seasonal—a front porch, backyard BBQ, farmers market, or your favorite hiking spot.
- Sunday – Sunday Fun Day: Ask a question to spark engagement (ex: “Lake or pool this weekend?” or “What’s your must-have summer drink?”).
Repeat with new photos, local insights, and your unique spin every two weeks.
✨ Post Prompts to Spark Ideas (Even When You’re Tired)
Not sure what to say? Try these copy starters to make posting actually easy:
- “Thinking about selling this summer?” Here’s what you should know about current buyer demand.
- “The heat is on – and so is the market!” Let’s talk summer real estate strategy.
- “This week’s buyer win:” (Insert a quick story of how you helped a client).
- “3 things I’d never skip when staging a home in summer…” (Share your expert take!)
- “My favorite way to cool off after a showing:” (Add a personal photo for connection)
Pair these with a fun graphic, local photo, or video clip to boost engagement.
🤝 Batching + Scheduling = Your Summer Superpower
To save time and reduce stress, use a batching workflow:
- Choose 1–2 days each month to plan and prep your content.
- Write captions and select graphics in one sitting. Aim for at least 10 posts at a time.
- Schedule your posts using tools like Later, Buffer, Meta Business Suite, or Canva’s built-in scheduler.
Keep a folder on your phone for summer-themed photos you snap during showings, outings, or downtime. These make great fill-ins for visual variety.
☀️ Summer Graphics That Make You Stand Out
Want to catch eyes while keeping your brand cohesive? Here are easy ideas for seasonal visuals:
- Bright, sun-drenched listing photos
- Quotes or tips with bold summer colors
- Local event promos or restaurant shoutouts
- Graphics featuring watermelon, sunglasses, patios, or lemonade themes
- Animated Instagram stories with “this or that” polls
You can find downloadable summer graphics on design sites like Etsy or Creative Market, or create your own using your brand colors in Canva.
🌟 Final Thoughts: Consistency > Perfection
You don’t have to post every day or go viral to make an impact. A little consistency, combined with smart batching and fun seasonal content, will keep your name top of mind through summer and beyond.
So set it, schedule it, and get back to enjoying the season, with confidence that your business is still showing up.
Need custom content? At Agent Operations, we help agents plan, design, and schedule strategic content that gets results. Whether you want branded summer graphics, done-for-you post copy, or a complete social media plan, we’ve got your back. Let’s build your summer content kit together!
