When it comes to real estate agents, not all are created equal, and buyers want to know what makes you different from any other agent. Your buying package should do just that by showcasing your expertise, knowledge, success, and more. Buyers want to know they’re in good hands with an agent who knows exactly what they’re looking for in a home and has expert knowledge of the market and local...
In today's real estate market, setting yourself apart from other agents to win the listing is crucial. One way to do that is by impressing potential sellers with your listing package. Your listing package should showcase your industry knowledge and expertise and feature your listing strategy to sell quickly and for top dollar. So, what kinds of things should be included in your listing package? Let’s...
In a crowded real estate market where agents are constantly trying to stand out, keeping your marketing on brand is the key to building client loyalty and staying top of mind. Your brand helps differentiate you from other real estate agents and tells the story of what your business does and what it stands for. While many think their brand is just a logo and colors, it’s so much more than that....
Creating and building a business from the ground up is no small feat. It takes a lot of hard work, perseverance, and putting the right things in place to get the awareness you need to succeed. But where do you start? Start with the basics: focus on your why, and then tell the world about it! This leads us to these three key marketing pieces: mission and vision statements, portfolios, and bios. Let’s...
Social media is a fantastic marketing tool for promoting your business and building brand awareness. According to Statista.com, over five billion people use social media worldwide, and that number is projected to increase to over six billion in 2028, making it an excellent platform for reaching a larger audience and increasing visibility. With so many social media platforms available, which ones are...
If you’re new to the real estate game, any agent will tell you that lead generation is the key to success in the real estate industry. When you close a deal, you always want to have a few leads lined up so you know where your next deal will be. As a new agent in the industry, you might not have a padded pipeline like other experienced agents do, but there are a few lead generation tips you can...
School is out, which means summer is here! You’re probably ready to take a nice vacation to the beach and relax, but unfortunately, you’re a real estate agent, which means you’re about to ramp up for another busy summer! Even if your calendar is already jam-packed with listing appointments, showings, and open houses, you should carve out some time for marketing. Here are a few summer marketing...
Social media: Whether you love it or hate it, the truth is, it’s not going anywhere anytime soon. While it’s a great way to connect with family members and old friends, it’s also an excellent way for real estate agents to promote their business and get more leads. Contrary to popular belief, social media doesn’t have to be time-consuming or difficult. Consistently posting a few times a week...
Like most social media platforms, developers are constantly trying to make updates to keep platforms as user-friendly as possible and ensure a seamless user experience. The newest LinkedIn feed algorithm updates hope to do just that by changing how content is distributed, creating more engagement opportunities, and helping users connect more effectively. Let’s dive into the latest LinkedIn updates...
There’s no denying that social media has incredible potential for real estate professionals, serving as a prominent platform to prospect and engage with new leads efficiently. Despite this, many real estate agents struggle to see any growth on their social channels. The culprit of this? Time and effort. When treated as a passive marketing strategy, social media won’t show the return...