Halloween is a fun and festive time of year, and for real estate agents, it's also a golden opportunity to get creative with your marketing. By embracing the spooky season, you can connect with your community, attract new clients, and leave a memorable impression. From haunted open houses to themed social media contests, try these Halloween-themed marketing ideas…if you dare 👻 Host a Haunted Open...
When it comes to real estate agents, not all are created equal, and buyers want to know what makes you different from any other agent. Your buying package should do just that by showcasing your expertise, knowledge, success, and more. Buyers want to know they’re in good hands with an agent who knows exactly what they’re looking for in a home and has expert knowledge of the market and local...
In today's real estate market, setting yourself apart from other agents to win the listing is crucial. One way to do that is by impressing potential sellers with your listing package. Your listing package should showcase your industry knowledge and expertise and feature your listing strategy to sell quickly and for top dollar. So, what kinds of things should be included in your listing package? Let’s...
The one constant in life is that things are ever-evolving…ever-changing…and the only way to survive and thrive is to roll with the punches. As real estate agents get used to the “new norm” regarding agent compensation (now also known as the “cooperation fee”), we argue that now, more than ever, you should be communicating your value as a real estate professional. In this blog, we’ll dive...
Creating and building a business from the ground up is no small feat. It takes a lot of hard work, perseverance, and putting the right things in place to get the awareness you need to succeed. But where do you start? Start with the basics: focus on your why, and then tell the world about it! This leads us to these three key marketing pieces: mission and vision statements, portfolios, and bios. Let’s...
If you’re new to the real estate game, any agent will tell you that lead generation is the key to success in the real estate industry. When you close a deal, you always want to have a few leads lined up so you know where your next deal will be. As a new agent in the industry, you might not have a padded pipeline like other experienced agents do, but there are a few lead generation tips you can...
If you’re not writing property descriptions for your listings, you should be! Property descriptions are your first opportunity to allow buyers to learn about the property and see if it checks off all their boxes. The best property descriptions catch buyers’ attention and make them want to schedule a showing to see more! Here are a few tips for writing a well-crafted and compelling property...
Do you ever have those days when there just isn’t enough time to get everything done? Life as a real estate agent means lots of busy days of multitasking and trying to be in multiple places at once. While it might seem like you can’t do it all, working on your time management and following these four tips will help you start to cross some tasks off of your endless to-do list! Let’s dive...
Social media: Whether you love it or hate it, the truth is, it’s not going anywhere anytime soon. While it’s a great way to connect with family members and old friends, it’s also an excellent way for real estate agents to promote their business and get more leads. Contrary to popular belief, social media doesn’t have to be time-consuming or difficult. Consistently posting a few times a week...
In the real estate world, loyalty is everything. Loyal clients are a real estate agent's most important commodity, especially in a winding market where trust is hard to garner. While repeat clients and referrals are paramount to an agent's success, gaining new leads is just as important and a process you can start to build right now. Digital marketing for real estate agents is no longer a luxury...