Young Gen Z homebuyers are using social media platforms like TikTok, Instagram, and YouTube to find real estate agents to work with and homes to purchase, making having a solid digital brand more important than ever. A recent article from Later.com discovered the following statistics: 80% of Gen Zers spend time on YouTube 75% of Gen Zers spend time on Instagram, Around 60% of Gen Zers...
In the current market, inventory is low, leading many real estate agents to wonder if property marketing materials are still necessary. The answer is absolutely yes! Not only do you want your listings to stand out against the rest, but you also want your sellers to know you’re working hard to sell their home. Here at Agent Operations, we want to be your one-stop shop for all things marketing,...
In a digital world where social media is the name of the game, real estate professionals are trying to find ways to stand out, connect with others, and drive traffic to their social media pages. While tagging people and companies on any social media platform is a way to notify them that you’re talking about them online, tagging offers many other benefits, especially on Facebook. Let’s look at...
There is always a slow season for real estate - a season where agents must face new challenges and, most importantly, a choice to take their image to a new level. For any agent or brokerage, public image is the most vital factor in their success, and the most successful ones ensure that they are recognized as trustworthy, reputable, and an authority in their market. While we are entering a new...
In 2024, the success of your real estate business lies in high-quality marketing, particularly your website. With the majority of homebuyers utilizing the Internet in some capacity during their home search, digital marketing has never been more important for real estate agents and brokerages. As a skilled professional in this industry, a well-branded website can offer incredible opportunities, from...