In the fast-paced world of real estate, branding is one element that is often placed on the back burner as real estate professionals work tirelessly to maintain their success in today’s rapidly shifting market. As a REALTOR®, a real estate broker, or a brokerage, branding is an essential part of your success, giving a voice to your unique story and mission that will enhance your standing as a...
Marketing and technology are a lot like the real estate industry — there are new developments and techniques being added constantly. It can be hard to keep up with the latest changes, so in this latest segment, we’ll be keeping a list of the latest and greatest and how you can use them to elevate your marketing skills to set yourself apart from the competition. LinkedIn Campaign Manager The...
Social media has become an integral part of our lives for quite some time now. With the increasing amount of time people spend online, it has had a significant impact on various aspects of our daily routines. As more activities shift to the digital realm, social media's role has become even more crucial. A survey conducted by The Close, a respected real estate research resource, revealed that social...
Being a top producer in the real estate world calls for more than offering great services. It’s about building a business that creates a long-lasting relationship, earns you a great reputation, and gives you a foothold in the market. Branding is what helps you create that trustworthy business. Let’s take a look at what it takes to create a real estate brand. What is Branding? Your overall brand...
For small businesses and real estate professionals, having an online presence matters. Actually, it’s one of the most important tools you have at your disposal. Saying this probably creates one big question — why? Why are websites crucial for real estate agents? Creating an in-depth and multi-faceted online presence is a great way to naturally attract people in your target market. Real estate is a...
While it seems like everything has gone digital, even business cards, they’re still necessary to have printed. And we’re about to share with you how to make one for yourself! Why Business Cards Are Important A business card is a device loaded with visual clues to be reminded that you sell real estate. They are the tangible card customers will hang on to in desks or wallets. They’re...
Testimonials should show what the buyer or seller client was struggling with and what their life looks like now after overcoming difficulty. You, as the agent, were their guide, helping them to navigate rough waters to ultimate success. Make sure to request and collect testimonials intentionally, with the purpose of demonstrating how you help your customers. When your clients are the heroes of their...