Best Social Media Platforms For Real Estate Marketing

Best Social Media Platforms For Real Estate Marketing - Agent Operations - Real Estate Marketing - Realtor Marketing

Social media is a huge tool for promoting your business and a great way to help grow your sphere of influence. Not only is social media free, but a majority of your clients are already using it – so it’s a no-brainer that you should be utilizing it too!

We understand there are many social media platforms, and you only have time to keep up with a few of them between your busy schedules of listing appointments and buyer showings. Let’s look at 3 of the best social media platforms you should utilize in your business and how to get the most out of them. 


2022 Stats & Demographics: 2.93 billion active monthly users – 86% are 18-29 years old, 77% are 30-49 years old, 51% are 50-65 years old

Facebook has remained the top social media platform for businesses. It has changed a lot over the years but is still popular among users of all different age groups – especially first-time home buyers and millennials. In addition to your personal page, it’s important to consider a Facebook business page to separate your business and personal lives. This is a great platform for giveaways, connecting with other local businesses, and more!

Big Facebook Takeaway: Respond to comments on your posts to increase your engagement and stay top of mind. 


2022 Stats & Demographics: 1 billion monthly active users – 67% are 18-29 years old, 47% are 30-49 years, 23% are 50-64 years old

Instagram is another social media platform with a significant age range of demographics, with most people in the first-time homebuyer and millennial age groups. Instagram focuses specifically on images and video, two things that Realtors® should have a lot of. This is a great platform to showcase your listings, behind-the-scenes, and more!

Big Instagram Takeaway: Utilize your Instagram stories! The more you post on your stories, the more you will pop up as one of the first stories on your followers’ pages. 


2022 Stats & Demographics: 89.7 million monthly active users – 21% are 18-24 years old, 60% are 25-34 years old, 17% are 35-54 years old

LinkedIn is often a social media platform we forget about because it’s a little different than Facebook and Instagram, but still very important for your business. LinkedIn focuses on business professionals, many in the 25-34 age group, and is a great platform to network with other Realtors® and like-minded individuals.

Big LinkedIn Takeaway: Keep your profile updated and connect with others in the industry.

There are a lot of different ways to promote yourself and your business. The good news is, if you don’t have time to post, we’re here to help! Agent Operations offers amazing marketing and social media services – send us a message! We would love to help you focus on your strengths while we handle the rest! 

Compare listings