Best Colors For Real Estate Branding

Best Colors For Real Estate Branding - Agent Operations - Real Estate Marketing

When it comes to branding, you want to choose something that will help you stand out against the competition and portray your brand. With any good brand design, the colors you choose play an essential role in your overall branding, including your logo, website, business cards, and more. 

Real estate is a highly competitive industry, and there are many different brokerages out there, all with different brand colors and designs. When choosing your branding, how do you know which colors will help or hurt you?

Let’s dive into some of the top colors for branding and how potential clients perceive them.


Blue is the leading color for real estate agents and brokerages. Not only is it a color on the cool and calming side of the spectrum, but it’s also associated with dependability, trustworthiness, and honesty. Blue is versatile and works well as a background, text, or accent color. Blue also conveys power, but more subtly than a color like red.


Speaking of red, red is the second most popular color for real estate agents and brokerages. Red is on the opposite end of the spectrum of blue and is associated with excitement, confidence, and bravery. Red mixed with blue or black is extremely powerful and eye-catching, making it memorable among potential clients.


Black is associated with elegance, sophistication, and luxury, making it an excellent color for real estate agents. Black is a sleek color that works well with any other color and gives a sense of power. If you specialize in luxury listings, black is a color you want to include in your branding. 


Green is usually perceived as a calming color associated with growth, stability, and luck. Green is also the color of money, making it an excellent choice for real estate. One thing with green is it can be challenging to read when used in a logo, so incorporating another color to differentiate it from a white or black background is helpful. 

Incorporating color into your branding is a great way to stand out. If you need help with your branding, Agent Operations offers marketing services! We would love to help you focus on your strengths while we handle the rest – send us a message!

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