Social media is huge in the real estate industry. Not only does it provide an easy way to promote yourself and your business, but it’s a great way to reach a larger audience and get more leads. Being successful on social media is more than just posting success stories of your closed deals and talking about the current market; there are tips and tricks to staying top of mind and staying in front of potential clients.
Let’s dive into a few social media tips to help generate leads and increase your business.
Promote Local Businesses
Tag your location when you’re hanging out at your favorite coffee shop or grabbing dinner at a new restaurant. Creating posts and tagging your location will increase your engagement and boost exposure to more people. People love seeing local businesses promoted, and business owners will love seeing you promote them, which could lead to more referrals and leads in the future.
Tag Your Clients
Taking it one step further, don’t be afraid to tag your clients in your posts. If you have a new listing you’re promoting or you’re hosting an open house, tag the sellers so they can see the marketing efforts you’re putting in, and they can share it with their friends. Tag the neighborhood or the school district in the post while you’re at it, too!
Share Upcoming Events & Fun Activities
Get people involved in your community by promoting upcoming events, grand openings, and fun activities. People look at you as a community expert, so talking about things going on in your area will solidify your knowledge about the area.
Not everyone on social media is familiar with your area, so talking about the big festivals and events your city is known for will go a long way.
Utilize The Professionals
If you’re not super creative or don’t have the time to create content, utilize the pros (spoiler alert: that’s us 🙂). We have a fantastic marketing team that would love to help you with local and real estate-related content as well as eye-catching and on-brand social cards to promote your business.
Not sure where to start? Reach out to us! We can provide you with an audit of your current social media or help promote you and your business through property marketing, blogs, newsletters, and more! Focus on your strengths, and we’ll handle the rest.