In the digital age, you might think that print marketing is dead. That is simply not the case, especially when it comes to marketing for the real estate industry. Print and digital marketing work hand-in-hand to provide full coverage for a brokerage, placing your brand and value in front of as many potential buyers and sellers as possible.
The power of digital marketing lies in its ability to reach an entire world of clients that are otherwise inaccessible. And while digital marketing has proven to be an endless tool for real estate professionals, print marketing has a long track record of delivering exceptional impact to real estate agents and brokerages.
Print Can Easily Build Trust
Building trust is one of the biggest obstacles that many real estate marketing strategies struggle with. And while having a strong sphere of influence can work wonders with your digital presence, print marketing adds another layer of credibility. In fact, a survey by Marketing Sherpa found that 82% of consumers trusted print marketing the most! Oftentimes, print marketing in the form of a new listing package, a seasonal brochure, or a high-value flyer can be mailed to current clients or even transferred to interested parties during a transaction, increasing the trustworthiness of your content.
Print Maintains A Long Lifespan
A huge benefit of print marketing is its long lifespan. Leaflets, physical flyers, even door hangers can find a temporary home in your prospects’ offices, homes, and cars for months. This longer lifespan than most promotional content leads to your name and brand being easily recognizable by these prospects. The materials can even be transferred to friends, family, and colleagues, truly maximizing the reach of each promotion.
Print Works Seamlessly With Digital Marketing
In order to reach the full potential of marketing, a real estate professional needs to invest in both digital and print marketing. In real estate, agents and brokerages are marketing across regions, audiences, and more, meeting the unique needs of each individual. The beautiful blend of print and digital media has endless potential, leveraging the strength of each medium and channel.
Master Print Marketing For Your Brand
This season, get ahead of the market by implementing print marketing alongside your digital strategies. At Agent Operations, we customize the highest quality of content to each client’s unique needs and brand. Contact our specialized marketing team today to learn how to transform your real estate business into a real estate powerhouse.