Did you know that, according to the National Association of Realtors®, 47% of buyers in 2022 first looked at properties for sale online as they began their home search? Or that nearly all home buyers (96%) used online tools at some point in their home buying process? These figures from the NAR highlight the significance of real estate marketing and getting your listings in front of potential buyers.
But how can you make your listings stand out from the pool of properties already jumping into the summer real estate market?
Tell A Story In The Listing Description
Remember that people don’t simply purchase listings; they buy a dream lifestyle, a home. While strong home specs are essential to include in your property, these intricate details in the copy of your listing will showcase the uniqueness of your home and draw buyers in. So, dust off those writing skills or invest in a killer real estate marketing team that will take the pressure off you and keep your listings in the spotlight!
Include Featured Listings On Your Website
Buyers and sellers want to partner with a real estate agent they trust – a quality often challenging to establish across counties, cities, and states. Building a stunning website, rich with high-value information, helpful guides, neighborhood spotlights, and of course, featured listings, is an important step in building a strong rapport with past, current, and future clients. Highlight all listings on your website and update them regularly.
Invest In Listing Campaigns
When a listing goes on the market, do you have a tried-and-true marketing plan in place to promote that property? If you hope to attract quality buyers, investing in a solid property marketing campaign is essential. Social media listing templates, property blogs, email campaigns, and even print marketing can be excellent marketing tools to keep a listing circulating online, drawing in countless qualified buyers.
With these property marketing tips, your listings will flourish online, helping to strengthen current buyer partnerships, curate new ones, and establish your real estate brand as a reputable name across the country. Don’t let countless real estate marketing projects take away from your true talents, invest in a team that has your back!