In real estate, it’s important to make connections with anyone and everyone. You never know when someone might be looking to buy or sell their home or know someone else who might. One of the easiest ways to connect is through marketing and social media. Being consistent in both will keep your name top of mind when the topic of real estate comes up.
Let’s dive into our guide to making connections through social media.
Converse With Your Followers
Take the time to read through your comments on social media and reply or react to them, especially if someone is asking a question. People expect instant responses to their questions, and while that might not be possible in real estate, you should respond as quickly as possible. While most comments tend to be good, there will sometimes be bad ones. Take those comments with a grain of salt and reply with an educated response that doesn’t come off as argumentative.
Don’t Be Afraid To Be Yourself
Not everything you talk about online has to be real estate related. Your followers want to be able to relate to you, so don’t be afraid to talk about yourself, your family, your hobbies, and things you’re passionate about. You never want it to seem like you’re a robot online; your followers will see right through it. Show them your personality and what it might be like if they decide to work with you.
Promote The City AND The Home
While homebuyers want to know the specifics of your listing, they want to know about the city, too. Tell them the ins and outs of the area by talking about what’s nearby, where they can get a fantastic cup of coffee, and what they can do on the weekends. Many cities have Facebook or Instagram handles, so you can tag them directly, get more traffic on your posts, and make more connections.
Video Is Key
We’re sure you’ve heard it before, but videos are the real deal. Most real estate agents just post pictures of their properties, which is great if you have a great photographer, but sometimes it’s nice to switch it up. We’re in an era where everyone is a visual learner, and videos can give more to your followers than photos. Not to mention, if you go live on Facebook or Instagram, your followers will automatically get a pop-up on their phones, making it more likely they’ll listen in and see where you are and what you’re talking about.
At the end of the day, it’s all about stepping outside of the box and doing something different to make connections. Marketing and social media allow you to connect with people you might not otherwise be able to connect with. So make sure your posts are informative and eye-catching. If you have any questions about making connections through real estate marketing, reach out to us! We would love to help you come up with some ideas!