With the world of real estate constantly changing throughout the years, it will come as no surprise that its marketing strategies are also expected to shift in 2024. As we look to the new year, it’s key to anticipate these new real estate marketing trends and prepare our strategies, content, and business plans for an influx of evolving marketing in 2024. Real estate agents who proactively embrace these changes will have the opportunity to seize new business and start the new year at the top of their game.
Let’s take a look at what real estate marketing trends to expect in 2024.
Video marketing has never been more important as we look to 2024’s real estate marketing world. With a shifting real estate climate, immersive video content has proven to be essential in engaging interested buyers, allowing agents to better connect with their viewers. While the idea of video marketing may seem daunting, it’s not as difficult as you might think! High-quality videos are more accessible every day through our phones! Of course, on a larger scale, employing a professional video production team can mean a world of difference for brokerages and agents. Another tactic agents should consider is livestreaming property tours. Whether you like it or not, buyers are using social media, and the agents that leverage their social media audience in 2024 will see the results that come with it.
Social Media Advertising
Advertisements have taken on a new form in the current digital age – social media. A powerful tool for discovering potential leads, social media will play a key role in 2024 as real estate agents leverage this platform to target their audiences. Targeted Ads, specifically, can be a powerhouse marketing strategy in helping agents reach specific demographics. Consider how social media ads on platforms like Facebook and Instagram can be utilized in your current marketing strategies, such as pushing new listings and neighborhood spotlights to reach target audiences or sharing prominent testimonials and promotions for your company.
Voice Search Optimization
In 2024, voice search through devices like the Amazon Echo and Google Home will be one of the top search methods. Thus, it is vital to begin optimizing your digital content for voice search in the new year. So, what does this look like? If you’ve utilized search engine optimization (SEO), this process will look very similar. Think of how a buyer or seller would search for something on a voice-activated device. These voice queries are almost always in the form of a question. Therefore, real estate professionals must utilize conversational long-tail keywords in their content and provide straightforward responses to these queries about listings, neighborhoods, and niche real estate topics.
Need help properly optimizing your real estate marketing strategies with these 2024 trends in mind? We can help! We would love to take your marketing to the next level. Reach out to us here.