We’re nearing the end of fall and entering a new time of the year that is rich with opportunities for real estate agents – the holiday season! Whether you’re an avid community volunteer or looking to spruce up your marketing with holiday cheer, we have some fantastic tips, tricks, and ideas to help your holiday marketing strategies flourish this season.
Don’t Go Generic
With Thanksgiving right around the corner, avoid generic holiday remarks that your audience will quickly scroll past. Instead, opt for a holiday marketing strategy that is more personable and unique. This time is about authenticity and building strong relationships, especially during Thanksgiving. So, give thanks and share honest moments of holiday cheer.
Share The Love
While it may seem counterintuitive, promoting other businesses on social media and in your email newsletters can be a great way to connect with your audience and create a lasting relationship with your peers. Whether you’re sharing your favorite local coffee shop that gets you through endless open houses or an industry partnership that can benefit new homeowners, this meaningful gesture during the holiday season will put a spotlight on your business and your brand. You’ll be surprised how often the favor is returned!
Send Your “Thanks”
Thanksgiving is all about giving thanks to the special people and connections in your life. And while it’s essential to always be looking for new leads and expanding your sphere of influence, don’t forget about the people you’ve already worked with. In fact, did you know that referrals are one of the best ways to gain new leads? Send your thanks this season to your happy clients, and stay connected. Show your client base why you’re the best and continue to offer value at this stage in their journey!
For more holiday marketing ideas that will boost your real estate business this season, reach out to Agent Operations, where we help you and your business shine!