Creating and building a business from the ground up is no small feat. It takes a lot of hard work, perseverance, and putting the right things in place to get the awareness you need to succeed. But where do you start?
Start with the basics: focus on your why, and then tell the world about it! This leads us to these three key marketing pieces: mission and vision statements, portfolios, and bios. Let’s dive in!
Mission & Vision Statements
Mission and vision statements are the core of your business (they’re literally the reason behind your business!), but they’re often overlooked in the real estate industry. As marketing professionals, we always ask our clients about their mission and vision statements so we can ensure that anything we create keeps those ideas and goals in mind, but we often find that many of our clients don’t have one (or don’t know how to create one!).
Here are the basics for both:
- A mission statement is all about what your real estate business does. Mission statements are simple and informative and answer the who, what, and why of your business. It should include who you’re helping, what needs your company meets, and how you serve those needs to your clients.
- A vision statement outlines the hopes and goals for your business and gives your company something to work towards. Think about what you want your business to look like, what lasting impression you want it to make, and showcase what you want to achieve.
Professional Bio
Your bio is an introduction that tells people who you are and what you’re doing. It should be short but value-packed with information about your professional experience, accomplishments, skill set, and awards. It should also clearly include your contact information and service areas so potential clients can easily find them when searching for a real estate agent. This bio can (and should) be used everywhere, including social media profiles, real estate profiles, and more!
Professional Portfolio
Your professional portfolio combines your bio and branded elements, offering consistency across the board for you and your brand. Sharing information about your background/experience, areas of expertise, and community involvement, this one-page portfolio should showcase your story in an aesthetically pleasing way that’s both eye-catching and informative.
These three marketing pieces should give potential clients a clear idea of who you are and what you represent, which can help you relate to clients and create relationships with them. If you have questions about these marketing pieces or how to build brand awareness, reach out to us or schedule a 30-minute call with us! We would love to help you focus on your strengths while we handle the rest!
