Used by SEO experts to discover keywords, Google Trends is also an innovative way for real estate professionals to select and analyze effective and creative hashtags for your real estate social media content.
Why are hashtags important? Hashtags expand your content’s audience. Essentially, hashtags are “keywords” for social media, and when more of your content is seen, you have more opportunities to attract leads.
How does Google Trends do it? Trends adjusts and analyzes search data to make comparisons between search terms (and hashtags) easier.
In Practice
Case Study 1: Go to trends.google.com. At the time of this writing, we entered “Buy a Home” into the “search term or topic” bar. Among several results, “Dog Palace” was listed as a “Related Topic.” In other words, the search “Buy a Home” has been found to be related to “Dog Palace.” So, if you’re a dog lover and love working with other dog lovers, one of your hashtags could be #dogpalace.
Case Study 2: Go to trends.google.com. At the time of this writing, we entered “Sell My Home” into the “search term or topic” bar. Among several results, “Mortgage Calculator” was listed as a “Related Topic.” In other words, the search “Sell My Home” has been found to be related to “Mortgage Calculator.” So, if you’re sharing high-value content for home sellers, don’t just use #moveup as a hashtag, also use #mortgagecalculator (among others).
Pro-Tips
- Instagram limits the number of hashtags that can be used on a post at 30. Use ALL 30.
- Brainstorm 30 hashtags that describe your niche and save them in a Google or text doc for quick and easy access.
- Plan content around the seasonality of popular search terms.
If you would like help figuring out the best hashtags for your business, or if you would like assistance with managing your social media, reach out to us here. We would be happy to help.
