School is out, which means summer is here! You’re probably ready to take a nice vacation to the beach and relax, but unfortunately, you’re a real estate agent, which means you’re about to ramp up for another busy summer! Even if your calendar is already jam-packed with listing appointments, showings, and open houses, you should carve out some time for marketing. Here are a few summer marketing...

Many real estate agents and business professionals might not understand the importance of having a well-written professional bio. Not only do professional bios allow people to learn about you and your service areas, but they’re also a quick way for people to see your contact information and reach out to you. Here are four tips to consider when it comes to writing your professional bio.  Write...

Social media: Whether you love it or hate it, the truth is, it’s not going anywhere anytime soon. While it’s a great way to connect with family members and old friends, it’s also an excellent way for real estate agents to promote their business and get more leads. Contrary to popular belief, social media doesn’t have to be time-consuming or difficult. Consistently posting a few times a week...

When it comes to generating and connecting with potential leads, being seen as an expert and an advocate in your niche markets and communities will go a long way. Knowing the ins and outs of a specific area will show you’re a community expert that people can trust and further prove the value you can provide if you represent them in their home sale. Whether you already have roots in a specific...

Young Gen Z homebuyers are using social media platforms like TikTok, Instagram, and YouTube to find real estate agents to work with and homes to purchase, making having a solid digital brand more important than ever.  A recent article from Later.com discovered the following statistics: 80% of Gen Zers spend time on YouTube 75% of Gen Zers spend time on Instagram, Around 60% of Gen Zers...

Do you know the phrase “if you build it, they will come”? That’s the truth about lead generation. Simply having a website and social media accounts doesn’t mean you will automatically get leads from them. In fact, some of the leads you get might not be ready to buy or sell right away, and you might have to nurture them for a few weeks or months until they are ready. To get the most out of your...

Temperatures are warming up, flowers are blooming, and the spring real estate market is in full swing. Many buyers and sellers wait until spring to purchase or sell their homes, making it the perfect season for open houses! Lean into the beauty of the season with these open house tips that are sure to make your listing shine!  Use The Weather To Your Advantage By now, you should have nice...

In the current market, inventory is low, leading many real estate agents to wonder if property marketing materials are still necessary. The answer is absolutely yes! Not only do you want your listings to stand out against the rest, but you also want your sellers to know you’re working hard to sell their home.  Here at Agent Operations, we want to be your one-stop shop for all things marketing,...

In our last blog, we discussed the newest LinkedIn algorithm updates. For this blog, we wanted to discuss some of the best tried and true LinkedIn practices for your business. Many businesses see LinkedIn as a social media platform for job seekers and professionals, but it can also be an excellent tool for connecting with your audience, strengthening your overall brand image, and standing out from...

Like most social media platforms, developers are constantly trying to make updates to keep platforms as user-friendly as possible and ensure a seamless user experience. The newest LinkedIn feed algorithm updates hope to do just that by changing how content is distributed, creating more engagement opportunities, and helping users connect more effectively. Let’s dive into the latest LinkedIn updates...