Homebuyers are finding their perfect homes in various ways, including real estate websites, social media, open houses, and more. While the way homebuyers search for homes is based mainly on personal preference and comfortability, age demographics can also play a part. Wondering what marketing strategies are worth your time and marketing dollars? Identifying your target audience and their demographics...
If you’re not writing property descriptions for your listings, you should be! Property descriptions are your first opportunity to allow buyers to learn about the property and see if it checks off all their boxes. The best property descriptions catch buyers’ attention and make them want to schedule a showing to see more! Here are a few tips for writing a well-crafted and compelling property...
Do you ever have those days when there just isn’t enough time to get everything done? Life as a real estate agent means lots of busy days of multitasking and trying to be in multiple places at once. While it might seem like you can’t do it all, working on your time management and following these four tips will help you start to cross some tasks off of your endless to-do list! Let’s dive...
When it comes to real estate marketing, it’s important to cover your bases and market your property across multiple marketing avenues to ensure your property reaches the highest number of people (and potential buyers) possible. From social media posts to printed brochures and everything in between, there are many ways to market your property effectively! At Agent Operations, we’ve developed an...
School is out, which means summer is here! You’re probably ready to take a nice vacation to the beach and relax, but unfortunately, you’re a real estate agent, which means you’re about to ramp up for another busy summer! Even if your calendar is already jam-packed with listing appointments, showings, and open houses, you should carve out some time for marketing. Here are a few summer marketing...
Many real estate agents and business professionals might not understand the importance of having a well-written professional bio. Not only do professional bios allow people to learn about you and your service areas, but they’re also a quick way for people to see your contact information and reach out to you. Here are four tips to consider when it comes to writing your professional bio. Write...
Google is the most popular search engine in the world, with nearly 92% of the global search engine market and 5.9 million searches per minute. While it might not be perfect, specialists are constantly making updates to enhance and improve the user experience. Let’s dive into a few of Google's newest updates below. Core Algorithm Update Google just announced a new “core update” aimed...
In a digital world where social media is the name of the game, real estate professionals are trying to find ways to stand out, connect with others, and drive traffic to their social media pages. While tagging people and companies on any social media platform is a way to notify them that you’re talking about them online, tagging offers many other benefits, especially on Facebook. Let’s look at...
Video marketing is one of the most effective strategies for real estate agents to communicate information and engage clients in a compelling way. Unfortunately, real estate videos are sorely underutilized. Creating high-quality videos can seem too technical and out of reach for many agents starting out. For more seasoned professionals, videography can be a time-consuming endeavor that ultimately takes too...
There’s no denying that social media has incredible potential for real estate professionals, serving as a prominent platform to prospect and engage with new leads efficiently. Despite this, many real estate agents struggle to see any growth on their social channels. The culprit of this? Time and effort. When treated as a passive marketing strategy, social media won’t show the return...