In today’s fast-paced digital world, creating great content is only half the battle. The real challenge lies in getting that content in front of the right audience and ensuring it performs well. As a real estate agent in a highly competitive real estate market, having a robust online presence is essential to stay ahead and obtain leads, which is why improving content performance and expanding its...
In the real estate world, marketing is essential to connect buyers and sellers. However, residential and commercial real estate marketing requires different approaches due to their unique audiences, goals, and property types. Understanding these differences is crucial for developing tailored, effective marketing strategies to ensure your properties reach the right audience. Let’s dive into the...
The real estate market is constantly changing, but one thing has always remained constant: listings are the name of the game. With recent changes in the real estate world and interest rates declining, many real estate agents are focusing more on listings than ever before, making the competition greater than ever! So, how do we get these coveted listings? By doing the one thing you’ve probably been...
If you’re new to the real estate game, any agent will tell you that lead generation is the key to success in the real estate industry. When you close a deal, you always want to have a few leads lined up so you know where your next deal will be. As a new agent in the industry, you might not have a padded pipeline like other experienced agents do, but there are a few lead generation tips you can...
Homebuyers are finding their perfect homes in various ways, including real estate websites, social media, open houses, and more. While the way homebuyers search for homes is based mainly on personal preference and comfortability, age demographics can also play a part. Wondering what marketing strategies are worth your time and marketing dollars? Identifying your target audience and their demographics...
When it comes to real estate marketing, it’s important to cover your bases and market your property across multiple marketing avenues to ensure your property reaches the highest number of people (and potential buyers) possible. From social media posts to printed brochures and everything in between, there are many ways to market your property effectively! At Agent Operations, we’ve developed an...
School is out, which means summer is here! You’re probably ready to take a nice vacation to the beach and relax, but unfortunately, you’re a real estate agent, which means you’re about to ramp up for another busy summer! Even if your calendar is already jam-packed with listing appointments, showings, and open houses, you should carve out some time for marketing. Here are a few summer marketing...
In the current market, inventory is low, leading many real estate agents to wonder if property marketing materials are still necessary. The answer is absolutely yes! Not only do you want your listings to stand out against the rest, but you also want your sellers to know you’re working hard to sell their home. Here at Agent Operations, we want to be your one-stop shop for all things marketing,...
In a digital world where social media is the name of the game, real estate professionals are trying to find ways to stand out, connect with others, and drive traffic to their social media pages. While tagging people and companies on any social media platform is a way to notify them that you’re talking about them online, tagging offers many other benefits, especially on Facebook. Let’s look at...
Winter is here! While most people eagerly await the arrival of snow days, cooler temperatures, and a joyful holiday season, for real estate agents, the winter season is notorious for slow sales, cold leads, and client hibernation. Many agents use this time to scale down on operations to prep for the chilly winter months, to their detriment. In fact, the winter season is prime time to scale UP your...