Visibility is one of the most critical factors in the success of a real estate business. Whether you’re hosting local events, volunteering in your community, or investing in countless open houses to get in front of new clients, we can all agree that it takes a lot to become known in the real estate world. And while digital marketing takes a real estate business to an entirely new level, visibility is still the most important element.
So, how can you get in front of new buyers and sellers…digitally? The answer is keywords.
Nearly all homebuyers use online tools during their home search, with 47% utilizing online search as their first step. The beauty of digital marketing is that you can place your real estate brand, business, and picture in front of clients at the exact moment that they are searching for your services. And this is done through keywords and search engine optimization.
Real estate keywords should be the backbone of your website, marketing, and all digital content, placing you above your competitors in a simple Google Search every time!
How To Use Keywords
Keywords are simply words or phrases that describe the content on your website, blog post, or any piece of digital media. They are also the search terms that clients will be typing into a search engine to find “real estate help”, “homes for sale”, or any “real estate services” to help in their home search or selling journey.
By identifying the terms that your potential leads will be searching for, you can easily target them with blog posts, property listings, market insights, and other relevant pages. Choose the right keywords, and you will have a consistent stream of qualified leads heading to your website every month.
Find The Best Keywords For You
There are plenty of free resources that can get you started in the world of keyword research and search engine optimization. With the majority of websites going unnoticed online due to a lack of optimal keywords, investing in a qualified digital marketing team can take the pressure off you and seamlessly establish your company as the go-to name in real estate for your region.
Achieve all your digital marketing goals with Agent Operations starting today!