In the current real estate market, almost all buyers (96%) are using online tools in their home searches, according to the National Association of Realtors®. The NAR also reported that for 47% of buyers, the very first step they took in their home-buying process was to look online at properties for sale, with only 18% contacting real estate agents first.
So, what does this tell us? If you aren’t taking advantage of professional real estate photography for your property listings, you’re probably losing out on a huge percentage of clients, giving your competition the upper hand.
With digital real estate marketing, agents now have a prime opportunity to enter the digital space and get their listings in front of interested buyers. An often overlooked and untapped opportunity, digital marketing can provide outstanding value to an agent’s toolbelt, enhancing not only their brand but their listings as well.
The impact of professional photography has been found across several studies to sell listings 32% faster, generate more leads, increase agent referrals, and even help to increase the selling price for the home. Professional photography is guaranteed to set your listing apart from the competition.
And while photography can be done by the agent or property owners themselves, remember that a picture is worth a thousand words…and your listings have to say a lot! Buyers need to be impressed with all that your property has to offer from just the photos and listing description.
Real Estate Photography Examples
Two highly beneficial examples are listed below to help highlight some additional uses of professional property photos.
3D Virtual Tours
Buyers are busy, and the home search can be a daunting undertaking. Offering a 3D virtual tour can be an impressive element of any listing, immersing the buyers into the property. And since so many buyers are beginning their searches online, these 24/7 virtual tours will put your listings directly in front of interested parties eager to learn more about their potential dream home.
Most professional photography services offer drone and aerial options that can add an exciting edge to your property listings. And while it is important to note that not all properties will benefit in the same way from aerial photography, properties with unique layouts, expansive land, and outstanding outdoor features will soar to new heights when marketed in this way.
Professional real estate photography is an essential part of marketing your listings, helping to attract the attention of qualified and eager buyers, entice more high-quality offers, and showcase the best elements of your property.
Let Your Listings Shine
If you have any questions about how to get started with professional real estate photography, reach out to us! We have a fantastic community of skilled creatives, and our team is dedicated to providing the highest quality digital marketing services to help you and your listings shine!