Real estate postcards are an incredibly effective tool in your marketing strategies, working to expand your sphere of influence and establish your brand and business as an authority in your field.
There are countless benefits to using postcards for your real estate marketing. They are inexpensive, personable, and a great way to reach new potential clients in target areas.
So, how can you use real estate postcards effectively?
Include High-Value Information
The first step in any marketing campaign, real estate or not, should always be to consider what value you are sharing with your target audience. Why should your readers care about this postcard? While this may seem like a daunting question, there’s a wealth of information that buyers and sellers are eager to learn about from their friendly neighborhood realtor®.
Here are some fantastic examples to get you started:
- A Home Valuation
- A Local Market Update
- A Home Buying/Selling Q&A
- Open Houses
- Recent Closings
- Featured Listings
- First-Time Buyer Tips
Of course, making these postcards can take a great deal of time and effort. Our team of real estate marketing professionals is always eager to take the load off your back and help!
Send To Previous Clients
Did you know that the National Association of Realtors® (NAR) reported that 89% of buyers would use their agent again or recommend them to others? You’ve worked hard to build up a fantastic sphere of influence, don’t let that go to waste by letting them forget about you! Keeping your past clients updated on your accomplishments, current listings, and information about the market is an exceptional way to build upon and expand your client base.
Understand The Importance Of Patience
You may be asking yourself, “If postcards are so effective in real estate, why isn’t everyone using them?” The most important thing to understand about real estate postcards is that they take time to show a return on your investment, but when they do, the results are unparalleled.
It takes time, patience, and dedication to be effective with any kind of marketing. And when the competition is so high, we understand how daunting it can be to sit back and wait. But if there’s one thing we know, it’s that real estate marketing has incredible reach, power, and results…that many realtors® and brokerages have left untapped.
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