As a real estate professional new to the industry, marketing your business and brand can seem daunting when you start out. And yes, real estate marketing is complex and involves several levels of strategy across several platforms, but the results are unparalleled. From monthly email newsletters to property marketing campaigns to a strong presence on social media, a successful real estate marketing plan requires time, dedication, and prowess. Whether you have a real estate marketing company like Agent Operations on your team or are jumping in on your own, we have some great strategies to get you started!
Create A Brand
There’s no doubt about it – real estate is highly competitive. New agents are entering the market every day, and seasoned experts are already at the top of the game. So, how can you shine through? Creating a memorable brand unique to your skills, talents, and life story is essential in getting your name out there. Start with picking strong but legible fonts, color palettes, and a style. Do you want a more feminine design or a more bold design? Next, focus on your logo. Investing in a skilled designer who understands your personality and business goals is critical in this step. Once created, your logo and brand style will be vital in establishing a cohesive look across all marketing channels, from your business card to your social media headers.
Get Active & Stay Active
Digital marketing has revolutionized the real estate industry over the years, becoming one of the most effective and profitable ways to build your business and connect with clients. Investing in digital marketing as your prominent marketing tool for your real estate business will drastically increase your stance in the industry. The key to success in this marketing strategy is establishing a strong online presence early on. Post on social media consistently, keep your sphere of influence updated on important news in monthly newsletters and include your audience in your achievements online.
Invest In Yourself
Starting out as a new real estate agent can seem strenuous, but remember that this is all new territory. Strive to be great, and you will see tremendous success. As a REALTOR®, you have a select tool set of skills that will set you apart from the competition. Recognize those areas where you shine, and let others help with the rest! Invest in yourself by partnering with Agent Operations!