The real estate industry has never been more competitive and with new agents entering the market daily, it can be difficult to stand out from the crowd. And with rising home prices, it’s even more challenging to find qualified buyers and sellers ready to start their real estate journeys.
With the new year quickly approaching, it’s time to take control of your real estate business. As a top-producing real estate agent, you know how vital it is to stay top-of-mind for your sphere of influence.
Did you know that one digital marketing platform allows agents to maintain relationships with previous clients, nurture their current network of buyers and sellers, and connect with new leads?
Email marketing is one of the very best forms of digital marketing and an essential part of any real estate agent’s toolbelt.
But how do you use it? Emailing your audience too often can lead to overstimulation and growing unsubscribe rates. However, if you don’t send out emails very often, clients won’t take you seriously. Finding the perfect medium of frequency, content, and calls-to-action is the key to success with email marketing for real estate agents.
Luckily, we have the recipe as a full-service real estate marketing firm! Take a look at some of the most successful email marketing campaigns for real estate agents below.
Recurring Newsletters
One of the most popular and effective forms of email marketing for agents is a recurring newsletter. Filled with high-value information for potential buyers in all steps of the home-buying journey, regular newsletters are a fantastic way to build relationships with new leads and current clients in a low-pressure environment.
Whether you opt for weekly, monthly, or even quarterly newsletters, these emails serve as an excellent touchpoint for agents. We’ve found that our agents garner the most success with our monthly newsletters alongside other forms of marketing to ensure their audiences see high-value information across multiple channels.
Open House And New Listing Notices
Property marketing is a vital part of marketing for any agent; however, a balance must be reached between promoting properties and sharing great information (at no cost) with your clientele. That being said, email campaigns notifying buyers of upcoming open houses and exciting new listings on your website are highly effective.
Segmented Campaigns
No one wants to feel like information isn’t created with their interest in mind. For instance, a previous client who has already purchased a home might not be very interested in your next open house. And eager buyers probably don’t care about your campaign that is focused entirely on home seller tips.
Properly segmenting your sphere of influence is a vital step in growing your business. Once segmented into various groups (e.g., buyers, sellers, and previous clients), you can easily and successfully target these segments!
Take Your Email Marketing To The Next Level In 2024
Email marketing is one of the most efficient ways to stay connected with your clients and let them know why you’re the agent they need! Let’s face it – everyone has email. With our email marketing services, we can help you take your email marketing to new heights in the New Year. Curious how? Let’s chat!
