Video marketing is one of the most effective strategies for real estate agents to communicate information and engage clients in a compelling way. Unfortunately, real estate videos are sorely underutilized. Creating high-quality videos can seem too technical and out of reach for many agents starting out. For more seasoned professionals, videography can be a time-consuming endeavor that ultimately takes too much effort away from their true talents as top-producing agents.
However, as we move into a new year of digital advancements in real estate marketing, videography has taken center stage. It’s time to take advantage of the incredible potential that real estate videos can offer you.
Did you know that in 2020, the National Association of Realtors® reported that 73% of homeowners are more likely to list with an agent who utilizes videos in their marketing? HubSpot has also found that 80% of consumers watch videos online every week, and 50% say that a video has influenced them to make a purchase.
When it comes to real estate marketing, videos play an essential role in helping agents gain a competitive edge. Let’s take a look at some real estate videos that are proven to build your authority online.
Agent Introduction
One of the most simple videos an agent can create is an introduction! This kind of video will serve as the first step in establishing a connection with new clients and building your brand online.
Property Tours
Beyond marketing yourself as an agent, videos are the perfect platform for highlighting your properties. Whether you’re featuring a property with walkthrough tours, a virtual experience, or exterior drone footage, property video marketing can create a comprehensive view for interested parties.
Advice And Insights
Your expert knowledge of the market and how the home selling and buying processes work is valuable. Breaking down these intricate concepts into digestible and engaging videos for your clients will not only help to establish you as an authority in the field but position you as the go-to source for real estate information.
Let Your Talents Shine
We understand that video marketing can be incredibly time-consuming, but don’t let that dissuade you from taking advantage of this excellent marketing opportunity for your business. Instead of splitting your time and stressing about learning the ins and outs of videography, let our expert team at Agent Operations do the legwork so you can shine.
