Social media is a fantastic marketing tool for promoting your business and building brand awareness. According to Statista.com, over five billion people use social media worldwide, and that number is projected to increase to over six billion in 2028, making it an excellent platform for reaching a larger audience and increasing visibility.
With so many social media platforms available, which ones are best for real estate agents and how often should you post on them? Let’s explore below!
Facebook: 3.06 million users
- Post Frequency: 1 post per day is ideal, focusing on offering a variety of posts that provide value, but 4-5 posts per week is a great place to start!
- Top Features: Targeted ads, ability to include links in posts, post sharing to increase brand awareness and engagement further
Facebook has the highest number of users with the most diverse age range of users, making it an extremely useful platform for real estate. Facebook offers a well-built ad platform where real estate agents can create ads and promote posts to reach a tailored audience based on demographics, interests, and locations.
YouTube: 2.5 million users
- Post Frequency: 1 post per week is a good rule of thumb, but it’s also dependent on what you’re posting. If you’re posting a video to promote your new listing, once a week is fine, but if you’re posting a series, it might be worthwhile to post 2-3 videos per week.
- Top Features: Largest video-sharing platform (ideal for listing tours, neighborhood spotlights, home improvement tips, and more), YouTube Live, in-stream ads and pre-roll ads
YouTube tends to be a social media platform that real estate agents forget about or choose to forget about because they don’t want to get in front of a camera. But the truth is, video is an extremely useful and engaging way to get your content across (and many agents aren’t using it, so you can set yourself apart!)
Instagram: 2 million users
- Post Frequency: 2-3 posts per day, showcasing high-quality photos and videos. Top companies and brands will post on Stories multiple times per day to keep up the algorithm and keep their Stories at the forefront of people’s pages.
- Top Features: Instagram Live, highly-utilized stories option, reels, Explore page (shows recommendations relevant to your interests and similar content you’ve interacted with previously)
Instagram is a visual platform that allows you to showcase your brand, style, and personality. As users scroll on Instagram, they’re looking for eye-catching posts that get the point across, so keeping it short, sweet, and to the point is ideal. Instagram is great for posting behind-the-scenes content, like a day in the life and preparing for an upcoming open house.
While there are other social media platforms, these are three of the best ones to promote yourself and your brand. If you have questions about social media marketing or need help getting started, reach out to us or schedule a 30-minute call with us! We would love to help you focus on your strengths while we handle the rest!
