When it comes to real estate agents, not all are created equal, and buyers want to know what makes you different from any other agent. Your buying package should do just that by showcasing your expertise, knowledge, success, and more. Buyers want to know they’re in good hands with an agent who knows exactly what they’re looking for in a home and has expert knowledge of the market and local areas/neighborhoods.
So, what kinds of things should be included in your buying package? Let’s dive in below!
Introduction Of You/Your Team
Your introduction should include your biography, background, and previous experience, as well as things about yourself outside of your professional accolades. Sharing hobbies and things you are passionate about will allow you to connect with potential sellers more personally and establish trust with them. Including a picture of your team with everyone’s headshots and job titles is also helpful so they can put faces to names, especially if your team includes transaction coordinators or listing coordinators the seller will be working with throughout the process.
Step-By-Step Guide To The Process
There are many moving parts when it comes to buying a home, so make sure to include a few pages outlining the home buying process. This guide should consist of important steps, such as:
- Getting a preapproval letter
- Looking for homes
- Writing an offer/negotiation
- In escrow with title
- Home inspections/appraisal
- Preparing for closing/closing
Information On Inspections
Home inspections come with lots of questions from buyers, so laying out a page with some FAQs and answers could benefit buyers. Consider including questions like:
- Who pays for the home inspection?
- What do home inspectors do?
- Should I attend the home inspection?
- How long do home inspections take?
Home Buying Checklist
While you should always communicate with your clients to keep them on track, it might be helpful to include a home buying checklist to ensure that your clients are completing important milestones and to show them that the process is progressing as it should. This checklist can include contract and documents signed, inspections/appraisal scheduled, closing date scheduled, and more.
Tips For Finding The Perfect Home
It’s important to let your buyers know not to fall in love with the first home they see. Finding the perfect home is more than just having the right number of bedrooms, bathrooms, and space. Including tips like finding the right location/school district, considering the age of the home and important mechanicals (roof, furnace, A/C, etc.), and evaluating needs for the future are important for your buyers to know when looking at homes.
If you don’t have a buying package, no worries! We can help! Our buying packages are professionally branded with your colors, logos, and style! Have questions? Reach out to us or schedule a 30-minute call with us! We would love to provide our expertise!
