The holiday season is the perfect time for Realtors® to connect with their audience in meaningful ways. As people embrace the festive spirit, your social media presence can not only spread holiday cheer but also strengthen relationships, showcase your personality, and keep your real estate business top of mind so you start off on the right foot for 2025.
Here are some effective holiday social media tips for Realtors® to shine during the most wonderful time of the year.
Share Festive Home Content
People love seeing homes decorated for the holidays, so use this opportunity to highlight properties with a festive twist. Post photos or videos of listings adorned with holiday lights, cozy fireplaces, or beautifully set dining tables. If you’re comfortable, showcase your own home decor to add a personal touch and let your audience see the real you.
Pro Tip: Create a “Holiday Home of the Day” series to consistently engage your followers.
Host a Virtual Holiday Tour
Take your audience on a virtual tour of the best-decorated neighborhoods in your area. Highlight streets or homes known for their dazzling holiday displays and pair the tour with tips about the community. This is a great way to showcase the local charm while positioning yourself as an expert in the area.
Pro Tip: Get your followers involved by encouraging them to share their favorite festive spots and tag you for a chance to be featured on your social media pages.
Run a Festive Contest
Engage with your audience with a fun holiday-themed contest. Ideas include:
- A photo contest for the best holiday decor.
- A “guess the number of ornaments” challenge.
- A giveaway featuring a local business, such as a gift card or holiday treat basket.
Pro Tip: Make it easy to participate by asking followers to comment, share, or tag friends. This boosts engagement and helps you reach new potential clients.
Highlight Holiday Recipes and DIY Ideas
Show your creative side by sharing easy holiday recipes or DIY decoration ideas. For example, a recipe for Christmas cookies or a tutorial for creating a wreath adds value and keeps your audience engaged. Bonus points if the content ties back to homes or the joy of hosting holiday gatherings.
Pro Tip: Host a live cooking or crafting session to connect with your audience in real-time.
Plan a “Year in Review” Post
As the year comes to an end, take time to reflect on your accomplishments and milestones. Share a collage of sold homes, client success stories, or personal achievements. This not only showcases your expertise but also reminds your audience of your hard work and dedication.
Pro Tip: End the post with a Call-To-Action by inviting followers to reach out for help with their real estate goals in the upcoming year.
The holiday season offers countless opportunities to connect with your audience in unique and festive ways. If you keep it consistent and incorporate these social media tips into your strategy, you can build relationships, stay top of mind, and set the stage for a successful year ahead. If you have questions about social media or would like us to handle your social media for you, reach out to us! We would love to take something off of your plate so you can focus on doing what you do best: sell real estate! Happy holidays and happy posting!
