If you’re like most real estate agents, content marketing sounds great…until you sit down to actually plan it. You open Instagram. You stare at your phone. You think, “Do I post a Just Sold again? A quote? A market stat? What do people even want to see?!”
Sound familiar?
At Agent Operations, we help agents across the country show up consistently and authentically online. And we’re here to let you in on a little secret: you don’t need to reinvent the wheel every day. In fact, with the right system, you can plan 30 days of strategic, engaging content in just two hours (or less). And even better? We can do it for you.
Here’s how to take the overwhelm out of content planning:
✅ Step 1: Pick Your Content Pillars (15 Minutes)
Content pillars are the 3–5 main themes you want to be known for. They give structure to your strategy and make it easier to brainstorm content quickly.
Examples for real estate agents:
- 🏡 Local Expertise (neighborhood spotlights, events, small business features)
- 💼 Real Estate Insights (market updates, tips, new listings)
- 👋 Behind the Scenes (you, your process, client stories)
- 🎯 Buyer + Seller Tips (how-tos, FAQs, what to expect)
- 🧡 Personal Life (hobbies, family, community work)
Agent Operations Pro Tip: We’ll help you define your content pillars based on your brand and ideal audience, so every post speaks directly to your people.
✅ Step 2: Mix and Match Post Types (15 Minutes)
Variety keeps your content fresh, so think about how you’ll deliver your message.
Here are some easy formats to rotate through:
- 🖼️ Single image post
- 🎥 Short-form video (Reels, TikToks)
- 📝 Carousel (step-by-step or before/after)
- 🎤 Client testimonial (video or quote graphic)
- 📊 Infographic (market stat or myth-busting)
- 🏠 Listing or property highlight
- 📷 Personal photo + story
Now plug one post type under each pillar and boom, you’ve got a basic structure for 20–30 posts.
Let Us Help: We can map this out with you and turn it into a plug-and-play calendar tailored to your goals.
✅ Step 3: Brainstorm and Batch Your Ideas (30–45 Minutes)
Now it’s time to fill in the blanks. Under each pillar, jot down 5–7 quick ideas based on real questions you get, current listings, seasonal events, or client wins.
Examples under Buyer Education Pillar:
- What’s the first step to buying a home?
- Top 3 things not to do before applying for a mortgage
- What buyers need to know in today’s market (video)
- “Before and After” of a client’s journey
- My #1 tip for negotiating in multiple-offer situations
Short on time or ideas? Agent Operations offers monthly content calendars, filled with custom, brand-aligned post ideas, captions, and visuals ready to go.
✅ Step 4: Schedule It All (30–45 Minutes)
Once your content is outlined, upload it into a scheduling tool like:
- Meta Business Suite (free for Facebook + IG)
- Later
- Buffer
Set it, schedule it, and move on with your month!
Want this completely off your plate? We handle full content creation and scheduling. We’ll even manage engagement if you want us to (for an additional fee).
✅ How Agent Operations Can Make This Effortless
Let’s be real: you’re juggling a lot. If you don’t have two hours to spare (or simply don’t want to spend them on content), here’s how we step in:
- Custom Monthly Content Calendars: We create strategic post plans based on your goals, voice, and audience.
- Done-for-You Social Media Posts: Captions, graphics, videos, stories, we handle it all!
- Property Marketing Packages: Every property you represent gets beautiful, branded content and exposure.
- Email Campaigns + Newsletters: We keep your database nurtured with consistent, professional communication.
- Blog Posts + Lead Magnets: We write blogs and create downloadable guides that showcase your expertise.
You Deserve to Market Like a Pro, Without Adding More to Your Plate
You can plan 30 days of content in two hours. Or… you can hand it off to a trusted marketing team that lives and breathes real estate. Let’s take marketing off your to-do list and put your brand on autopilot. Contact us today to get started!
