There’s no denying that social media has incredible potential for real estate professionals, serving as a prominent platform to prospect and engage with new leads efficiently. Despite this, many real estate agents struggle to see any growth on their social channels.
The culprit of this? Time and effort.
When treated as a passive marketing strategy, social media won’t show the return that many agents are so hopeful to see. However, when social media is used as a tool to actively prospect new leads, there is endless growth potential.
Are you curious how to achieve this level of success with social media? Let’s dive in!
Build The Foundation
Before we jump into the concept of actively marketing yourself on social platforms, it is important to note that passive prospecting still has a vital role on these channels. The idea that building a brand, establishing a clear voice, and crafting beautiful, high-value content will generate leads is true, but simply one part of the puzzle. This upfront effort in constructing your real estate brand will reap enormous rewards for your business in the long run.
There are several components to building a brand, such as:
- Consistent branding across all channels
- Optimizing links, descriptions, and bios
- Utilizing relevant hashtags
- Branded graphics
- A strong content plan
Once these elements have been built and your social strategy is in place, you can take on active prospecting.
Actively Prospect And Engage
Many real estate professionals believe that there are hidden secrets and strategies to unlocking the tremendous potential of social media. While there are many tactics that social media experts utilize, there is only one secret that holds the key for agents: an agent who is active on social media is an agent who sees results.
Actively marketing yourself on social media requires a strong understanding of your target clientele and an intimate knowledge of your own mission as an agent, especially what makes you stand out. These two pieces should then come together as you build relationships with prospective clients.
The key is to create authentic connections through daily interactions. Therefore, agents have two options to maintain the level of engagement needed to reap the benefits of social media:
- Establish a system that allows you to engage with ideal clients daily
- Invest in a quality agency that does the heavy lifting for you
We understand that this kind of time commitment and dedication to your social media accounts can be unsustainable with your workload as a top-producing real estate agent. Instead of splitting your time and stressing about learning the ins and outs of social media, let our expert team at Agent Operations do the legwork so you can shine.
