In a crowded real estate market where agents are constantly trying to stand out, keeping your marketing on brand is the key to building client loyalty and staying top of mind. Your brand helps differentiate you from other real estate agents and tells the story of what your business does and what it stands for.
While many think their brand is just a logo and colors, it’s so much more than that. Let’s dive into some brand guidelines to include in your branding to ensure consistency across the board.
Logo
Your logo is your brand’s most significant visual aspect and should be included in all your marketing materials. It should be simple, clear, and memorable, and the same colors and fonts should be utilized for consistency in your marketing. You should also have a few logo variations, including a logo with black text, white text, and logos with transparent backgrounds, to ensure it can be seen against different background colors.
Photography
In addition to your logo, your headshot or team photo should always be included in your marketing. It helps readers put a face to the name and further enforces brand recognition. Also, stock images are great to include in marketing materials and help set the voice and tone of your business. Utilizing the same or similar stock images with the same filters will help with the overall consistency of your marketing.
Color Palette
According to Reboot.com, “Brands that use a signature color can increase recognition by 80%.” So, choosing the correct primary and secondary colors is crucial to brand recognition. These colors will be used in all of your online and printed marketing materials, so choose wisely! Specific colors might look amazing in online marketing but look completely different in printed marketing, so you want to consider that when choosing colors to represent your brand and personality.
Typography
Like colors, the fonts you use help ensure a cohesive look for your brand and marketing. Choose particular fonts, sizes, and spacing to use in your marketing for titles, headers, and body text. We recommend choosing a bold or cursive font for titles or headers to catch your reader’s attention with a more basic font that’s easy to read for the text.
Your brand is what makes you unique among millions of other real estate agents, so make sure your brand tells YOUR story! If you have questions or need help with branding, reach out to us or schedule a 30-minute call with us! We would love to provide our expertise and help you stand out in a crowded real estate world!
