In today’s real estate market, setting yourself apart from other agents to win the listing is crucial. One way to do that is by impressing potential sellers with your listing package. Your listing package should showcase your industry knowledge and expertise and feature your listing strategy to sell quickly and for top dollar.
So, what kinds of things should be included in your listing package? Let’s dive in below!
Introduction Of You/Your Team
Your introduction should include your biography, background, and previous experience, as well as things about yourself outside of your professional accolades. Sharing hobbies and things you are passionate about will allow you to connect with potential sellers more personally and establish trust with them. Including a picture of your team with everyone’s headshots and job titles is also helpful so they can put faces to names, especially if your team includes transaction coordinators or listing coordinators the seller will be working with throughout the process.
Step-By-Step Guide To The Process
You never want to assume a seller knows how the selling process works, so having a few pages that include the process step-by-step will be helpful. This guide should consist of important steps, such as:
- Sign paperwork/get photos taken of the home
- List home online/allow showings
- Review offers with agent
- Inspections/repairs
- Close the deal
Pre-Listing Prep & Showing Checklists
Including checklists makes it easy for your sellers to prepare their home for the market and ensure it’s showing ready. The pre-listing prep checklist should include things like making sure landscaping is well-maintained, clutter is removed inside the home, lighting fixtures and fans are clean, and more. In addition, having a showing checklist so sellers can ensure their home is showing-ready and memorable for buyers will help take away some unnecessary stress for your sellers. The showing checklist should include things like turning on all lights and opening blinds, picking up clutter, closing toilet lids, and more.
Comparable Homes/Relevant Statistics
The main question most sellers want to know is how much you think their home is worth. Many sellers get attached to their homes and think they can get more money than what the market shows their home is worth, so having comparable homes and data to backup your numbers will go a long way with sellers. Coming prepared with relevant statistics will showcase your experience and show you are the expert.
If you don’t have a listing package, no worries! We can help! Our listing packages are professionally branded with your colors, logos, and style! Have questions? Reach out to us or schedule a 30-minute call with us! We would love to provide our expertise!
