Do you have a listing that has been sitting on the market for a while? Wondering what you can do to drum up some showings? Take a look at these 7 tips that could help:
1. Check Your Price
With the constantly changing market, how is your price? Try pulling new comps and review this information with your sellers. When pulling comps, be sure to consider the price per square foot in the comps you pull. In addition, take some time to talk about their goals again. As time changes, so do people’s needs.
2. Talk With Other Agents
Don’t be afraid to talk with other agents who have land or homes for sale in the same area. You can’t talk about price or specifics, but chatting about what they’re seeing may give some additional insight to why your listing isn’t selling.
3. Property Marketing
If you have not already done so, consider marketing. Did you know Agent Operations has a plethora of marketing options available that could fit any budget? Marketing can help to get your name and information out there and help your home stand out!
4. Change Up MLS Photos
Consider digital staging, actual staging or have new photos taken to bring a fresh look to your listing. Seasons change, and surrounding areas may change, too. Make sure your sellers do not have seasonal items or personal items in the photos, as this may drive away buyers.
5. Weekly Listings Update
Let your favorite TC know if you would like a weekly listings update. This would include info about when the last showing in Supra was and what your TC still may need.
6. Communication Is Key
Talk to your sellers. Even no news is better than ghosting them. Continue to talk to them about the market conditions. Stay positive, but be truthful!
7. Check Your DOM
Is your DOM too high? Consider taking the property off of the market for 90 days to allow it to reset in MLS. This will allow the property a fresh start and maybe a new set of eyes. Be sure to talk to your clients, get an extension on your listing agreement to cover your relationship during this time, and place it in the agent remarks. We have an existing listing agreement and will relist in the spring or whatever time frame you and your clients decide on. This will hopefully reduce how many calls your sellers get from other agents.
At the end of the day, buyers are still feeling the trauma of the extreme seller’s market. They got beat up a bit. Fear not – they will be back even with rising interest rates. If you have any questions or need more tips on how to make your listings stand out, reach out to us! We would love to help!
