Now that you’ve considered your strengths, weaknesses, opportunities, and threats and taken a deep dive into the good and bad of the last year, it’s time to start planning what you want to accomplish in the upcoming new year. Where do you start? Well, you’re not quite ready to begin coming up with marketing strategies and business tactics to make it a great year, but you can come up with goals and a...
Mission and vision statements are the core of any business, but it’s often an overlooked step in the real estate industry. As marketers, we always ask clients about their mission and vision statements to make sure anything we write and create on their behalf keeps those ideals and goals in mind. Often, we find that our clients don’t have one or don’t know how to write one. If you fall into that...