When it comes to real estate agents, not all are created equal, and buyers want to know what makes you different from any other agent. Your buying package should do just that by showcasing your expertise, knowledge, success, and more. Buyers want to know they’re in good hands with an agent who knows exactly what they’re looking for in a home and has expert knowledge of the market and local...
Homebuyers are finding their perfect homes in various ways, including real estate websites, social media, open houses, and more. While the way homebuyers search for homes is based mainly on personal preference and comfortability, age demographics can also play a part. Wondering what marketing strategies are worth your time and marketing dollars? Identifying your target audience and their demographics...
If you’re not writing property descriptions for your listings, you should be! Property descriptions are your first opportunity to allow buyers to learn about the property and see if it checks off all their boxes. The best property descriptions catch buyers’ attention and make them want to schedule a showing to see more! Here are a few tips for writing a well-crafted and compelling property...
Do you know the phrase “if you build it, they will come”? That’s the truth about lead generation. Simply having a website and social media accounts doesn’t mean you will automatically get leads from them. In fact, some of the leads you get might not be ready to buy or sell right away, and you might have to nurture them for a few weeks or months until they are ready. To get the most out of your...
If you’ve been in the business for a long time, chances are you’ve had a listing on the market that wouldn’t sell, and in this current market, it’s no different. In an ever-changing market where mortgage rates are high, multiple offers are inevitable, and buyers struggle to find the perfect home, sometimes your listings sit on the market for what seems like forever. Let’s dive into a few...