For Sale By Owner (FSBO) sellers are a unique group. They’re often determined, confident, and resourceful, but selling a home without an agent can be overwhelming. As a real estate agent with experience working in various real estate markets with ever-changing market conditions, you have the expertise and understanding to approach FSBO sellers with respect and value-driven solutions to help them sell...
In the real estate world, marketing is essential to connect buyers and sellers. However, residential and commercial real estate marketing requires different approaches due to their unique audiences, goals, and property types. Understanding these differences is crucial for developing tailored, effective marketing strategies to ensure your properties reach the right audience. Let’s dive into the...
Halloween is a fun and festive time of year, and for real estate agents, it's also a golden opportunity to get creative with your marketing. By embracing the spooky season, you can connect with your community, attract new clients, and leave a memorable impression. From haunted open houses to themed social media contests, try these Halloween-themed marketing ideas…if you dare 👻 Host a Haunted Open...
When it comes to real estate agents, not all are created equal, and buyers want to know what makes you different from any other agent. Your buying package should do just that by showcasing your expertise, knowledge, success, and more. Buyers want to know they’re in good hands with an agent who knows exactly what they’re looking for in a home and has expert knowledge of the market and local...
In a crowded real estate market where agents are constantly trying to stand out, keeping your marketing on brand is the key to building client loyalty and staying top of mind. Your brand helps differentiate you from other real estate agents and tells the story of what your business does and what it stands for. While many think their brand is just a logo and colors, it’s so much more than that....
The one constant in life is that things are ever-evolving…ever-changing…and the only way to survive and thrive is to roll with the punches. As real estate agents get used to the “new norm” regarding agent compensation (now also known as the “cooperation fee”), we argue that now, more than ever, you should be communicating your value as a real estate professional. In this blog, we’ll dive...
The real estate market is constantly changing, but one thing has always remained constant: listings are the name of the game. With recent changes in the real estate world and interest rates declining, many real estate agents are focusing more on listings than ever before, making the competition greater than ever! So, how do we get these coveted listings? By doing the one thing you’ve probably been...
Creating and building a business from the ground up is no small feat. It takes a lot of hard work, perseverance, and putting the right things in place to get the awareness you need to succeed. But where do you start? Start with the basics: focus on your why, and then tell the world about it! This leads us to these three key marketing pieces: mission and vision statements, portfolios, and bios. Let’s...
Social media is a fantastic marketing tool for promoting your business and building brand awareness. According to Statista.com, over five billion people use social media worldwide, and that number is projected to increase to over six billion in 2028, making it an excellent platform for reaching a larger audience and increasing visibility. With so many social media platforms available, which ones are...
If you’re new to the real estate game, any agent will tell you that lead generation is the key to success in the real estate industry. When you close a deal, you always want to have a few leads lined up so you know where your next deal will be. As a new agent in the industry, you might not have a padded pipeline like other experienced agents do, but there are a few lead generation tips you can...