Homebuyers are finding their perfect homes in various ways, including real estate websites, social media, open houses, and more. While the way homebuyers search for homes is based mainly on personal preference and comfortability, age demographics can also play a part. Wondering what marketing strategies are worth your time and marketing dollars? Identifying your target audience and their demographics...
Young Gen Z homebuyers are using social media platforms like TikTok, Instagram, and YouTube to find real estate agents to work with and homes to purchase, making having a solid digital brand more important than ever. A recent article from Later.com discovered the following statistics: 80% of Gen Zers spend time on YouTube 75% of Gen Zers spend time on Instagram, Around 60% of Gen Zers...
As much as we don’t want to admit it or hate doing it, lead generation is essential in real estate. You can’t just expect business to always fall into your lap; you have to put the work in to make it happen! We know what you’re thinking: ”I hate cold-calling. It’s the worst.” or “But, no one door knocks anymore.” However, when we talk about ‘lead generation,’ we’re not necessarily...