Today, we’re covering high-impact, low-cost marketing tactics. Two of the most effective marketing tactics include getting client reviews and taking a photo with your clients at closing. Think of reviews, testimonials, and photos with clients as marketing GOLD. There are many marketing choices out there, and these are some of our top recommendations. And they’re among the least expensive!
What’s more? Testimonials and reviews can be repurposed, reloaded, reshared, remarketed — you get the idea. And that makes them one of the most effective and least expensive marketing tactics out there. The key is to obtain them regularly.
“That’s great and all, but I always forget!”
We hear that a lot, and that’s okay. To start, weave the request into your buyer and listing consultations.
“Hey, Mrs. and Mr. So-and-So, if you love the service I provide on our real estate journey, I’d be honored if you’d write a review and share my services with your friends and coworkers.”
Continue to talk about it throughout the process — subtly.
“I am thrilled that you’re happy that we negotiated for the seller to cover all of the repairs you requested. Make sure to bring that up when you write your review of me at closing!”
Before the closing appointment… Mentally prepare yourself not to forget to get a photo of your clients and (even better) a photo with YOU and your clients together.
Then… DO IT.
AND…
“Mrs. and Mr. So-and-So, remember at the beginning of our journey together I mentioned that I’d love for you to write a review of how I did during your transaction? Well, I’ve just emailed a reminder with links directly to where you can write a review about me. If you love what I’ve done for you, don’t keep me a secret! Who do you know that is looking to buy, sell or invest now or in the near future?”
“Now, let’s get a photo to celebrate your closing!”
It takes some focus and practice to integrate it into your habits, but once you do, you’ll never let it go.
If you would like help with any other marketing ideas, if you have a question on this topic, or you would like to learn more about our business services, drop us a line here. We would love to hear from you!
