Being a top producer in the real estate world calls for more than offering great services. It’s about building a business that creates a long-lasting relationship, earns you a great reputation, and gives you a foothold in the market. Branding is what helps you create that trustworthy business. Let’s take a look at what it takes to create a real estate brand.
What is Branding?
Your overall brand is what people say about you when you’re not in the room. Would they recommend you to their friends, family, and coworkers? Would they talk about how you helped them or complain about areas you fell short? Branding involves knowing your target audience, who your competitors are, your brand voice, logo, colors, fonts, messaging, marketing tactics, and more.
How to Build a Brand
- Establish a Purpose – Think about why your business exists, how you differentiate from your competitors, and what problems you solve.
- Research Your Competitors – See what your competitors are doing well and where they fall flat. There will be things you can learn from your competitors in order to stand out against them.
- Lay Out Your Target Audience – Know who you’re trying to reach, and be as specific as you can be. Narrow down your audience by outlining the age, gender, location, income, education level, motivations, goals, pain points, etc., of your market.
- Write Out Your Mission and Vision Statements – Your mission statement is what you plan to accomplish now, your roadmap for how to get there, and how you plan to execute it. Your vision statement is where you aspire your brand and business to go.
- Outline the Benefits You Provide – Know what you offer that others don’t. This is about the special value that you add for your clients, not just a list of the services you offer.
- Pick Your Brand Voice – How do you choose to communicate with your clients? Do you bring fun to real estate? Are you professional and authoritative? Are you the calming voice of reason? Know what will resonate with your target market.
- Add Your Personality – Once you have your brand voice nailed down, you can use that to add personality to your marketing.
- Build a Brand Logo and Guidelines – Visuals are some of the last things to consider when building out a brand. Your logo becomes your calling card and the visual recognition of your brand. You should build out the logo size and placement, color palette, fonts, images, and web elements for your brand.
Implementing Your Branding
When you’ve created your brand, it’s important to implement it and be consistent. Use the colors, fonts, logos, voice, and personality that you’ve outlined for your brand in all of your marketing. If you’re not sure how to create your brand or if you need help implementing your brand, contact Agent Operations. We’re here to help you brand yourself and carve out your own market in the real estate world. Have a question? Reach out to our team anytime: (512) 400-2345 or [email protected]
