If you’re investing time and money into real estate marketing, you want results. But you have to make sure you maximize your efforts to make your marketing stand out and create results. Here are some tips and tricks to maximize your real estate marketing.
Stay in Contact
A great place to start when trying to stay in contact with leads and clients is sending a monthly piece to them. It could be a printed newsletter, a postcard, or a monthly email newsletter. The key is to provide the audience with valuable information about taxes, local updates, buyer and seller trends, home trends, etc. Follow the next steps to separate yourself from the crowd and bring in more leads.
Call Your Clients
A great way to follow up with any printed materials is to call your clients and see if they have received what you sent them. Ask them for their thoughts on the content and any suggestions for future editions. You’ll stand out because you’re taking the time to have a meaningful conversation and cultivate a relationship with the client.
Send a Note
Sending a note is another alternative to calling. Everyone appreciates a handwritten note! Remember to keep it short and sweet. This will remind the client that you’re there to answer any of their real estate questions.
Go on Facebook / Instagram Live
Everyone is on social media, and you can utilize this tool! A unique component of social media (like Facebook and Instagram) is the ability to do live videos. Reach out and connect to clients by going live on Facebook or Instagram. The topic could be about what you just sent your clients (newsletter, postcard, etc) and expanding on the subject. It’s not as scary as it sounds! This will help you connect with your audience in a more intimate way.
Write a Blog
If going live on social media to discuss a topic more in-depth isn’t your style, that’s okay! That’s where blogs can come in handy! It’s another opportunity to connect with your audience while providing more knowledge about a topic. With blog posts, be conscious of how long the blog is. A short and helpful piece will do the job.
Utilize the marketing you’re already investing in rather than trying to spread yourself too thin by doing a little bit of everything. Instead, focus on a couple of solid strategies and use these tips to maximize your marketing.