Quality content, such as targeted email campaigns, branded property marketing, and strong social media strategies, can do wonders for marketing your real estate brokerage. However, crafting that much compelling content can quickly become overwhelming while simultaneously running a business.
Let’s look at some of the most effective ways to create strong content that will reap results without losing the quality time needed for face-to-face business.
Specify Metrics
One of the biggest challenges in digital marketing is finding measurable goals to base your content around. Quantifying these metrics will help drive content with a purpose, creating a strong, consistent brand across all digital channels.
Before jumping into content creation, go beyond the broad question of “what is the purpose of this content?” and consider the more specific metrics.
Sample Content Goals:
- Drive traffic to a landing page
- Gain website leads
- Receive testimonials
- Increase phone inquiries
- Acquire more followers to build an online reputation
You will be amazed at the results when you narrow down your content goals and attach quantifiable metrics.
Target Audience
Let’s face it: to be in real estate, you must be a people-person! Purchasing a new investment property or selling a childhood home is a big deal, and people want to work with someone they trust. That trust is earned through honesty, empathy, and a wealth of real estate knowledge. Luckily, you already have those qualities! The next step is simply to convey these essential traits online by understanding and targeting your specific audience.
Begin by asking these questions:
- What are your target audience’s demographics?
- Do they understand real estate jargon?
- What do they want?
- What do they need?
Content Creation
Now that you’ve specified your marketing objectives and discovered your target audience, it’s finally time to create some quality content! The most important aspect of digital marketing that makes it the most effective manner of marketing for real estate professionals is the question: “What problem are you solving?”
With every piece of content, consider how you are making things easier, more efficient, or better for your target audience. Provide high-quality, high-value content that will establish you as a guiding force and invaluable resource in the industry, and the marketing will do the rest!
If you’d like to bring your real estate marketing to a new level, Agent Operations has your back – so you can focus on your strengths, and we handle the rest!
