Social media continues to be an important platform in the real estate industry. It allows you to promote yourself and your business to an audience that you otherwise wouldn’t have been able to reach.
Chances are you’re probably utilizing Facebook for your business, but have you branched out into Instagram yet? Instagram reaches a younger audience and is an excellent platform for promoting upcoming listings and recent sales. One of the best features of Instagram, though, is Instagram stories.
Let’s dive into the power of Instagram stories and how and why you should use them to promote your real estate business.
What Is An Instagram Story?
Like you might have seen on Facebook, Instagram is a photo or video posted on your story for 24 hours before it disappears. When a story is posted, a colored ring will appear around your profile picture, letting people who follow you know a new story has been posted. Your profile picture will also get added to the top row of your followers’ home screens, so it will be the first thing they see when they log into their Instagram account.
Posts vs. Stories
Instagram posts get buried by ads and other Instagram accounts that people may interact with more, making it difficult for them to see your posts. The more someone interacts with your posts and stories, the more often they will see them. Based on the types of content people are looking at, Instagram will begin to predict what content someone finds engaging. Posting more on your stories gives people more opportunities to stop and look at your content, making your stories more likely to appear on their feeds.
Content Ideas & Highlights
Regardless of what content you’re creating for your stories, it’s important it’s on brand with your logo colors and style. This will make it stand out more to your viewers and make your brand stay top of mind. Instagram stories can be added to groups called highlights, where viewers can look back at stories in a specific category after they disappear from your story.
Here are some of the main content ideas and highlights:
- Behind-the-scenes
- New listings, under contract, or just sold
- Success stories from clients
- This or that
- Buying or selling tips
If you have any questions about Instagram stories, how to create them, or how they work, reach out to us! We would love to help you promote yourself and your business online!
